Why empathy matters for your business

Why empathy matters for your business: person listening to another person in cafe with laptop, papers, and coffee

Empathy is a funny thing. It’s one of the most important—if not the most important—abilities a person can have across professional and personal contexts. It’s the key to happy relationships and effective leadership. It’s a concept many people are educated about early in life—I mean, it’s at the foundation of the Golden Rule. But frankly, […]

SEO and branding: star-crossed lovers

SEO and branding: star-crossed lovers—an illustration of two people with crowns surrounded by flowers

Two marketing efforts, both alike in dignity, in fair internet, where we lay our scene… This is the tale of a pair of star-crossed lovers: Search Engine Optimization (SEO) and Branding. SEO was an intelligent and attentive sovereign celebrated for her wisdom. Branding was a dynamic and charismatic nobleman who charmed everyone he met. But […]

4 ways to leverage live chat as a sales tool

Using chat as a sales tool: hands using laptop

Stop me if you’ve heard this one before. A guy walks into a hardware store looking for something to unclog his sink. After wandering around the wrong aisles for a few minutes, the man is approached by a friendly store associate who asks, “Is there something I can help you find?” “No, I’m just browsing.” […]

Treading water? Here’s how to attract more law firm leads.

How to attract more law firm leads: smiling woman in professional attire talks on phone while using laptop

Ever feel like you put a ton of effort into generating leads without getting results? It’s a common problem among law firms of all types and sizes. Estate planners struggle. Personal injury lawyers struggle. Huge law firms struggle—and hometown law firms struggle, too. It’s not the most pleasant experience, to put it mildly. A lack […]

Needs-based selling 101

Needs-based selling: woman using laptop in well-lit office next to large window.

#WOCinTech Chat licensed under CC BY 2.0 In recent years, sales teams across the business spectrum have shifted toward a needs-based approach. But what is needs-based selling, exactly? And more importantly, does your business need it? (Sorry, couldn’t help it.) The short answer is yes. Needs-based selling results in more wins for your team by […]

What you can do to support Hispanic and Latinx-owned businesses

Pop quiz: Can you name the fastest-growing segment of small businesses in the United States? A) Retailers B) Construction firms C) IT companies D) Healthcare providers Okay, to be honest, this is kind of a trick question. The answer is both none and all these groups. What am I talking about? I’m talking about Hispanic- […]