Gifts can be a lovely gesture, but they’re no match for real, meaningful connections when it comes to surprising, delighting, and building trust with your customers—and sometimes the simplest and least expensive (read: free!) approaches are the most powerful. In fact, everyday tasks we often take for granted can be the perfect way to show customers you care. If you’re looking for ways to express your appreciation, don’t underestimate these standbys:
1. A notecard. If you’re a regular to the Ruby resource library or follow us on social media, you know we’re crazy about handwritten notecards. This simple gesture packs a big punch, largely because it’s a rarity. There’s nothing like finding a hand-penned envelope amid a pile of otherwise junk mail! In the few minutes it takes to jot a quick note and put it in the mail, you create a memorable experience that’s sure to brighten a favorite customer’s day.
2. An email. That’s right: email. Am I talking about a beautifully designed email template full of bright colors and captivating images? Nope. Well, sure, if you have the time for that—but it’s not the point. A simple, plain-text email can be a great connection maker with the right content and context. In those moments when you’re struck by a notion of, “Wow—that customer is really something special!” take three minutes to send a message letting them know. Something as simple as this does the trick beautifully:
It was great to chat with you the other day. I just wanted to reach out and let you know how much I appreciate your business! Thank you for being a loyal customer.
Type, send, impress!
3. A phone call. In a world of text messages, tweets, Facebook posts and the like, a live phone call has the potential to stand out, especially when your intention is to express gratitude. It can also seem a bit daunting. Here’s the trick: don’t overthink it. If you’re prepping for an important conference call, by all means, fret, plan, practice—but when you’re calling a customer to say “I appreciate you,” it’s best to just pick up the phone and go for it. A sincere expression of thanks beats a script any day.
Bonus! 4. Video email. Services like BombBomb make it easy to record and send short videos to customers using your computer’s webcam or your smartphone—a great way to introduce yourself, thank a customer, or just say hi. While not all video email services are free, a creative video message can be a unique way to really make an impression, as evidenced by this WOW story.
However you choose to connect with your customers, the point is to do it. To set yourself up for success, carve out time each week (or each day) to write a notecard or two, send a friendly email, make a call. Stock your office with stamps, cards, and envelopes; keep a stack of sticky notes handy so you can jot down the names of any customers you want to follow up with—whatever works for you. Making customer connections a priority is a great way to earn loyalty, and it’s a fun and rewarding pursuit.