3 free ways to show your customers love.

Showing Your Customers Love

Gifts can be a lovely gesture, but they’re no match for real, meaningful connections when it comes to surprising, delighting, and building trust with your customers—and sometimes the simplest and least expensive (read: free!) approaches are the most powerful. In fact, everyday tasks we often take for granted can be the perfect way to show customers you care. If you’re looking for ways to express your appreciation, don’t underestimate these standbys:

1. A notecard. If you’re a regular to the Ruby resource library or follow us on social media, you know we’re crazy about handwritten notecards. This simple gesture packs a big punch, largely because it’s a rarity. There’s nothing like finding a hand-penned envelope amid a pile of otherwise junk mail! In the few minutes it takes to jot a quick note and put it in the mail, you create a memorable experience that’s sure to brighten a favorite customer’s day.

2. An email. That’s right: email. Am I talking about a beautifully designed email template full of bright colors and captivating images? Nope. Well, sure, if you have the time for that—but it’s not the point. A simple, plain-text email can be a great connection maker with the right content and context. In those moments when you’re struck by a notion of, “Wow—that customer is really something special!” take three minutes to send a message letting them know. Something as simple as this does the trick beautifully:

It was great to chat with you the other day. I just wanted to reach out and let you know how much I appreciate your business! Thank you for being a loyal customer.

Type, send, impress!

3. A phone call. In a world of text messages, tweets, Facebook posts and the like, a live phone call has the potential to stand out, especially when your intention is to express gratitude. It can also seem a bit daunting. Here’s the trick: don’t overthink it. If you’re prepping for an important conference call, by all means, fret, plan, practice—but when you’re calling a customer to say “I appreciate you,” it’s best to just pick up the phone and go for it. A sincere expression of thanks beats a script any day.

Bonus! 4. Video email. Services like BombBomb make it easy to record and send short videos to customers using your computer’s webcam or your smartphone—a great way to introduce yourself, thank a customer, or just say hi. While not all video email services are free, a creative video message can be a unique way to really make an impression, as evidenced by this WOW story.

However you choose to connect with your customers, the point is to do it. To set yourself up for success, carve out time each week (or each day) to write a notecard or two, send a friendly email, make a call. Stock your office with stamps, cards, and envelopes; keep a stack of sticky notes handy so you can jot down the names of any customers you want to follow up with—whatever works for you. Making customer connections a priority is a great way to earn loyalty, and it’s a fun and rewarding pursuit.

Additional reads you may find interesting...

View All
Person talks on phone in snowy outdoor environment
Small Business Tips

How to manage difficult customer conversations this holiday season: 3 examples + tips

2021 Legal Trends Report: gavel with scale of justice on desk
Legal Practice Tips

Clio 2021 Legal Trends Report: in summary

Content marketing and social media tips: side view of photo editor working in a creative office
Small Business Tips

Content marketing & social media: 4 easy tips for getting started

A single pine tree on a rocky summit
Small Business Tips

Meeting customer expectations during a holiday season like no other

Person at desk in front of computer waiting on phone
Receptionist Tips

Have trouble handling the emotional weight of phone calls? You’re not alone.

Choosing a business number: overhead view of faded yellow vintage telephone with notebook and numbers on monochrome background
Small Business Tips

What your phone number says about your business

How to find and analyze your website traffic: two people look at a computer in a bright office space
Small Business Tips

How to find and analyze your website traffic

Using virtual receptionists for part-time answering - Ruby

Using virtual receptionists for part-time answering

What is a conversation worth: illustration of a confused person with complicated calculations hovering above their head
Small Business Tips

What is a conversation really worth? We calculated the exact dollar amount.

Top 3 legal marketing strategies for 2022: man looks at laptop
Legal Practice Tips

Top 3 legal marketing strategies for 2022

24/7 live chat: a Ruby chat specialist and a potential new client use computers in split screen with a live chat window between them
About Ruby

How Ruby’s 24/7 live chat solution grows your business and saves you time

Why empathy matters for your business: person listening to another person in cafe with laptop, papers, and coffee
Small Business Tips

Why empathy matters for your business

SEO and branding: star-crossed lovers—an illustration of two people with crowns surrounded by flowers
Small Business Tips

SEO and branding: star-crossed lovers

Title card: Authentic small business marketing with Jamie Adams of Scorpion

Ruby partner feature: Authentic small business marketing with Scorpion

Using chat as a sales tool: hands using laptop
Small Business Tips

4 ways to leverage live chat as a sales tool

Try Ruby Risk Free

Call to talk to a live virtual receptionist and hear why 10,000+ companies Ruby.

Call Ruby Sign Up
Sales Support

Already a Ruby customer?

Let’s get started.

Ready to turn more callers into customers?

Missed connections translate to lost revenue. With Ruby, you have a partner in gaining and retaining customers. Plus, we’re so confident you’ll love our service, we offer a 21 day money-back guarantee*.

*Ruby is delighted to offer a money-back guarantee to first time users of both our virtual receptionist service and our chat service. To cancel your service and obtain a full refund for the canceled service (less any multi-service discount), please notify us of the service you wish to cancel either within 21 days of your purchase of that service or before your usage exceeds 500 receptionist minutes/50 billable chats, as applicable, whichever occurs sooner. Some restrictions may apply.