Send better emails with this professional email checklist.

Woman working on laptop smiling

Photo by Mateus Campos Felipe on Unsplash I got 127 emails yesterday. I’d be lying to you if I said I read all those messages. And I’d be lying if I told you each was worth reading. The fact is that we all receive more emails than we have time for. And yet many of […]

How to get more referrals for your small business

Person speaking excitedly into megaphone and pointing at reader

When people love something, they want to talk about it—especially when it comes to local businesses. Many of us are eager to share our favorite coffee spot or a great experience with a particular chiropractor. Some of us might even be convinced to divulge the identity of our hard-to-book stylist. Horror stories about Yelp and […]

SEO and branding: star-crossed lovers

SEO and branding: star-crossed lovers—an illustration of two people with crowns surrounded by flowers

Two marketing efforts, both alike in dignity, in fair internet, where we lay our scene… This is the tale of a pair of star-crossed lovers: Search Engine Optimization (SEO) and Branding. SEO was an intelligent and attentive sovereign celebrated for her wisdom. Branding was a dynamic and charismatic nobleman who charmed everyone he met. But […]

Customer communication: What mood are you setting right now?

Between wildfires, hurricanes, police brutality, and civil unrest, the pandemic, the election, and um, Quibi, 2020 has been a lot. A lot of a lot. Oh, did I mention the economy? You know what—it’s probably better I don’t. How in the 2020 is a business supposed to function right now? Six months after the world […]