Cyber Sleuth: Use Social Media to Create Connections with Your Clients!

Photo by timofeia
Photo by timofeia

Facebook, my dear Watson!

The pinnacle of Ruby service (and customer service in general) is making meaningful connections with clients, but actually getting to that point can be a little tricky. That’s where social media can help! In addition to listening for cues and asking questions, social media can help you get to know your clients and even WOW them!

Play detective! Twitter, Facebook, Google+, LinkedIn…it’s enough to make your head spin. Not to mention that as of this writing, we have 1,406 Twitter followers and 1,332 Facebook “likes.” That’s a lot of folks to keep straight!

When a new client signs up, I do a quick search for their business on Facebook and Twitter and segment them with streams in Hootsuite. At a glance, I can see what our clients are talking about and what interests them, and depending on the info, we might reply via social media or add it to their account so that the rest of our virtual receptionist team can get to know them, too!

Don’t just listen, jump into the fray! Even the term, “lurker,” seems dubious; a friendly conversation always has two sides! We try to share others’ helpful articles and add a bit of commentary whenever possible, and we always reply to folks who mention us on Twitter or post on our Facebook page. When our clients see that we’re just as real and friendly as we are over the phone, they keep coming back!

Know when to have an aside. When I post to the Ruby Facebook page or tweet from @callruby, most of the time, I’m speaking as Ruby (you know, the royal “we,” the editorial…). However, if I ever see anything that strikes a chord with me personally, it’s “Quick! To the notecard cabinet!” And of course, a little context never hurts (Saw your tweet the other day that your daughter was ill. I hope she’s feeling better!).

We’d love to connect with you, too! Find us on Twitter, Facebook, and LinkedIn, and strike up a conversation!

Try Ruby Risk Free

Call to talk to a live virtual receptionist and hear why 10,000+ companies Ruby.

Call Ruby Sign Up
Support

Already a Ruby customer?

Let’s get started.

Ready to turn more callers into customers?

Missed connections translate to lost revenue. With Ruby, you have a partner in gaining and retaining customers. Plus, we’re so confident you’ll love our service, we offer a 21 day money-back guarantee*.

*Ruby is delighted to offer a money-back guarantee to first time users of both our virtual receptionist service and our chat service. To cancel your service and obtain a full refund for the canceled service (less any multi-service discount), please notify us of the service you wish to cancel either within 21 days of your purchase of that service or before your usage exceeds 500 receptionist minutes/50 billable chats, as applicable, whichever occurs sooner. Some restrictions may apply.