Your Customers Crave Customization and Connection

Photo by Rhett Maxwell

Over the past 48 years, usage of words and phrases like “personalized,” “self,” and “unique” has soared. Meanwhile, compassion words like “kindness” and “helpfulness” dropped by 56 percent. Or thus posits a study by Jean M. Twenge, W. Keith Campbell and Brittany Gentile. Is technology making us self-absorbed?

With the rise of technology, there’s more room for individuality and customization — not necessarily a bad thing! But personal service does not equal personable service. These days to be exceptional, you need both!

At Ruby, we are well-versed in the art of personable personalization. From a WOW-packed greeting till the end of your call, callers receive a unique experience that will leave them smiling! “Our state-of-the-art, intuitive software (which we created in-house), allows for that highly sought-after level of customization,” says Sales Associate Ashley Fisher. Within a few clicks we are able to see your custom greeting, navigate through all of your business’ information, even reference how each employee would like your calls handled for the day. But it’s the personable manner of the experience and the interaction with a live, caring, virtual receptionist that delivers the best of both worlds.

Many other businesses have jumped on board with this philosophy as well, harkening back to the customer service glory days. In this era riddled with such a concern with self, remember that you can have a personal connection in the business world without hurting your bottom line. Indeed, it will actually make your business stand out from the competition. Creating community and fostering personal connections promotes a healthy business, and at the end of the day you’ll feel good, too!

How are you creating personal personalization in your field?

 Photo via Flickr user Rhett Maxwell

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*Ruby is delighted to offer a money-back guarantee to first time users of both our virtual receptionist service and our chat service. To cancel your service and obtain a full refund for the canceled service (less any multi-service discount), please notify us of the service you wish to cancel either within 21 days of your purchase of that service or before your usage exceeds 500 receptionist minutes/50 billable chats, as applicable, whichever occurs sooner. Some restrictions may apply.