Creating Business Legends: Ruby Core Values in Action!

Reading time:
Ruby's Core Values help keep our live virtual receptionist company tip-top!
Ruby Receptionists’ Core Values

We’ve blogged previously about how much our Core Values mean to us. They are at the center of everything we do. Or more accurately, they are at the base of everything we do. You see, we’re strong believers in the Rockefeller Habits by Verne Harnish, aka “The Growth Guy,” (and a loyal client to boot!). In this insightful book, Verne sets up a framework for how to organize your business, and he places Core Values at the base, a reference point for every action your company takes. And how do you keep your Core Values top of mind for every employee? One way is by storytelling. Telling stories creates “Legends” and illustrates the different ways that your Core Values can be carried out throughout your daily routine.

For example, once a quarter, Ruby® Receptionists holds a staff meeting where our virtual receptionists get to learn about how things are going with the company while socializing and chowing down on some delicious HotLips pizza. It’s also an opportunity to take a moment to recognize those who have really taken the Ruby Core Values to heart and put them into practice in the day-to-day – our “Legends,” if you will. Throughout the quarter, Rubys can nominate coworkers for “outstanding achievement” in one of our Core Values: “Practice WOWism,” “Create Community,” “Foster Happiness,” or “Innovation.” Then, we select 4 stories (one for each value) to share with everyone at the company and celebrate the special people who make us who we are! Here are the standout stories from our last meeting:

Practice WOWism

Virtual receptionist Kris R. noticed that the desk where new hires sit during training was looking a little plain Jane. She took it upon herself to donate a few knickknacks, including an awesome robot, turning a drab seat into a welcoming space that WOWs each new employee!

Create Community

It’s no secret that virtual receptionist Lauren O. loves animals. But she went above and beyond by organizing a group visit to the Oregon Humane Society. She saw a need in our community and coordinated a day to volunteer helping homeless animals. She even took time out of her weekend to lead 7 Rubys in reaching out to animals in need!

Foster Happiness

One day, virtual receptionist Sara-Lee B. was strolling through the grocery store down the street from Ruby on her break, when an ice cream craving hit. Instead of picking out a little something for herself, she bought enough for the whole office! Her random act of happiness brightened everyone’s day!

Innovation

This one is truly inspiring. Virtual receptionist Monica P. noticed that there were a couple very important holidays that we may be overlooking – Mother’s Day and Father’s Day! With a little help from Ruby Client Services, she collected a list of clients that we knew to be parents, and she handwrote the cards herself! She saw something that would warm our clients’ hearts, and she saw it through personally – a truly great Ruby moment that we won’t soon forget!

Do you have any legendary examples of your own “Core Values in Action” that you’d like to share? Keep the warm and fuzzies coming with a comment below!

Additional reads you may find interesting...

View All
Digital timer counter on tablet
Small Business Tips

How website speed impacts your leads and conversions

Customer Feature

Ruby customer feature: New ways of legal work with Ashton Taylor

A smiling young woman looks at her computer with one hand on the keyboard and the other holding a paper cup
Small Business Tips

Chat creates human connection and improves efficiency. What’s not to love?

Hands use a VoIP device
Small Business Tips

Making the connection: VoIP, your customers, and you.

Small Business Tips

Inclusive marketing—with Michelle Ngome (pt. 1)

A young woman sitting at a desk looks annoyed at her phone, with one hand thrown up in frustration. Daylight streams in through an adjacent window.

Stop robocalls for good.

A close-up of peanut butter cups (candy), some stacked, some with bites taken out, on a dark gray background
Small Business Tips

Mashups & peanut butter cups: how to bridge the paid/organic data divide to spend smarter search ad dollars

Small Business Tips

Which chat service is right for your business?

Small Business Tips

High-end clients, projects, and service—with Melissa Barker

Arizona landscape
About Ruby

Arizona, here we come!

Reflections on fallout

Square title card with circular-cropped head shot: The art and challenge of business services, Justin Dunham, ércule
Small Business Tips

The art and challenge of business services—with Justin Dunham of ércule

Customer Feature

Ruby customer feature: Rapid resourcefulness with Ashton Taylor

Small Business Tips

Forced changes and success with Loren Feldman

Small Business Tips

Get more clients like that one. You know the one.

Try Ruby Risk Free

Call to talk to a live virtual receptionist and hear why 10,000+ companies Ruby.

Call Ruby Sign Up
Sales Support
Legal_Final

The Secret to Successful Law Firms

The inside scoop on Clio’s latest legal trends report.

Already a Ruby customer?

Let’s get started.

Ready to turn more callers into customers?

Missed connections translate to lost revenue. With Ruby, you have a partner in gaining and retaining customers. Plus, we’re so confident you’ll love our service, we offer a 21 day money-back guarantee*.

*Ruby is delighted to offer a money-back guarantee to first time users of both our virtual receptionist service and our chat service. To cancel your service and obtain a full refund for the cancelled service (less any multi-service discount), please notify us of the service you wish to cancel either within 21 days of your purchase of that service or before your usage exceeds 500 receptionist minutes/50 billable chats, as applicable, whichever occurs sooner.