Improve Your Business’s Bottom Line by Fostering Happiness

Reading time:

Part Four in the “Ruby Service Pyramid” series.

The Ruby Service Pyramid created by Jill Nelson

In the past few months, you’ve been introduced to the basics of the Ruby Service Pyramid: “Be Prepared with the Right Infrastructure” and “Do What You Say You’ll Do.” With this foundation in place, it’s time to get to the fun stuff – and this month’s post is on “Fostering Happiness,” the third principle of the Ruby Service Pyramid. Mastering these first three principles will put you head and shoulders above your competition and help you gain loyal customers.

Why?

Because hardly anyone’s doing it, and people are craving it. Forrester Research recently declared this the “era of the customer.” No longer is price the deciding factor. People are fed up and looking for a better experience. And when they do, it’s been shown they are willing to pay 13% more on average than they would for the same product or service they get elsewhere minus the happiness.

The principle of “Fostering Happiness” in the Ruby Service Pyramid is a practice to engage in at all times, by all staff, with everyone they are in contact with – customers, of course, but first and foremost, employees. A recent article on CNN.com referenced a study that shows that happy employees are “39% better in sales, 31% more productive, and make 19% fewer mistakes than their less happy counterpart.” And to foster happiness in others, it certainly helps for you to be happy first!

Strategies to foster happiness vary depending on the opportunity you face:

Win someone over.

The opportunity to make someone happy who is clearly not can make a significant difference in their day. The first two principles of the Service Pyramid should keep these situations to a minimum, but when they arise, they create the largest opportunity to foster happiness. The most important thing when someone is frustrated is to make sure they feel heard, followed by sympathizing with them, and what you’re going to do to make things right.

Sprinkle happiness into ordinary situations.

At Ruby, we believe professionalism doesn’t mean stuffy; it should be infused with friendliness and charm. When interactions are transactional and brief, you can still turn them into day-brighteners with a healthy dose of cheerful enthusiasm and adding plenty of positive words and phrases. “Absolutely” and “It would be my pleasure” are great substitutes for the word “Yes,” and eliminating the word “No” whenever possible keeps the happiness meter redlining. Look for opportunities to infuse happiness by identifying common touch points customers have with your company.

Celebrate the good stuff.

Developing systems to recognize and celebrate the positive events in your customers and employees’ lives is a simple and effective way to deliver happiness. Personal events like birthdays, weddings, and new additions to the family can trigger a group gift or handwritten card. Staff can be on the lookout for landmark achievements such as winning a prestigious industry award or inking a deal with a big time customer and congratulate them with a gift basket or bottle of wine. At Ruby, we’re not above “cyber sleuthing,” and in addition to good old-fashioned conversation, we use Google Alerts, Facebook, Twitter, and LinkedIn to find these opportunities.

Perform random acts of happiness to delight and “WOW.”

Ahh, the really fun stuff: doing something completely out of the ordinary for no other purpose than to make someone happy. A customer unexpectedly receives a gift certificate to the restaurant you learn is both of your favorites. Another is surprised to learn that the service she asked you to perform is “on the house” today because you recognized her day was a challenging one, and you wanted to alleviate a little pressure. A coworker arrives to see an energy bar on her keyboard as a result of you overhearing the trouble she has remembering to eat breakfast. Performing these acts once? Easy as pie. Getting your entire organization to consistently find these opportunities and act on them? That requires an entire culture driven to make others happy and relentlessly dedicated to empowering, incentivizing, and rewarding these delightful acts.

Hopefully we’ve whetted your appetite to delve deeper into ways to foster happiness in your customers and employees alike. Stay tuned, as detailed articles on each of these strategies are coming soon!

Additional reads you may find interesting...

View All
Square title card with circular-cropped head shot: The art and challenge of business services, Justin Dunham, ércule
Small Business Tips

The art and challenge of business services—with Justin Dunham of ércule

Customer Feature

Ruby customer feature: Rapid resourcefulness with Ashton Taylor

Small Business Tips

Forced changes and success with Loren Feldman

Small Business Tips

Get more clients like that one. You know the one.

Small Business Tips

Business live chat: Have your cake and eat it too.

Small Business Tips

Small business resourcefulness with Loren Feldman

Small Business Tips

Omnichannel customer experience: what it means and how to do it right

Small Business Tips

[Infographic] The #1 secret of successful law firms.

Small Business Tips

Use Ruby to schedule appointments and save time.

Small Business Tips

Automated lead capture: Why you need it and how it works.

Small Business Tips

[Infographic] Telehealth in 2021 and beyond.

About Ruby

This Women’s History Month, #ChooseToChallenge with Ruby.

Small Business Tips

PPP loans have relaunched in 2021—with an exclusive application window for small businesses.

Small Business Tips

Too many customers? Here’s how to make a spike in demand work for you.

Small Business Tips

When people are in crisis, can your business come to the rescue?

Try Ruby Risk Free

Call to talk to a live virtual receptionist and hear why 10,000+ companies Ruby.

Call Ruby Sign Up
Sales Support

A comprehensive guide to the new front door of your business.

Bringing in business in 2021 means doing it online. Download our guide to get expert tips and actionable insights toward building a better, more profitable web presence.

Already a Ruby customer?

Let’s get started.

Ready to turn more callers into customers?

Missed connections translate to lost revenue. With Ruby, you have a partner in gaining and retaining customers. Plus, we’re so confident you’ll love our service, we offer a 21 day money-back guarantee*.

*Ruby is delighted to offer a money-back guarantee to first time users of both our virtual receptionist service and our chat service. To cancel your service and obtain a full refund for the cancelled service (less any multi-service discount), please notify us of the service you wish to cancel either within 21 days of your purchase of that service or before your usage exceeds 500 receptionist minutes/50 billable chats, as applicable, whichever occurs sooner.