Meet Ruby Reads

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Here at Ruby, our small business roots run deep. Whether we are reflecting on our own humble beginnings or elevating our service to better meet the needs of our customers and their callers—we’re on a mission to help small businesses grow.

When Ruby was founded in 2003, it was by a former receptionist who had little more than a big small business dream and a modest SBA loan. The recession hit five years into getting her company off the ground. Ruby went from barely-surviving to thriving that year. How? It all started with a book.

We’re taking a page out of Ruby’s history to create an opportunity for small business owners to access and share their greatest resources while discovering what has worked for others. From our own executives and subject-matter experts to industry leaders to our customers, you can expect to see a wide breadth of reads curated by Ruby.

First up, Ruby’s Founder and recently-retired CEO talks Mastering the Rockefeller Habits, and how Verne Harnish handed her a blueprint for her business.

Next, we’ll be interviewing Ruby’s CEO, Kate Winkler, on her favorite book for business. Stay tuned!


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