Small Business Tip: How to Plan an Inspiring Incentive Campaign

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Incentive campaigns keep our virtual receptionists sharp
Photo by Steven Depolo

Oh, the incentive campaign. The mere mention of an incentive campaign, and you’ll either be a kid in a candy store, or you’ll be shakin’ in your boots. I myself get giddy just thinking about the potential. Incentive campaigns are one of our favorite motivators here at Ruby® Receptionists; our team of virtual receptionists are top-notch because we support them in developing their phone answering skills while fostering a little happiness in the process.

Think you can’t host an incentive campaign because of the size of your company or your limited budget? A little goes a long way! Here are four tips on getting started:

  1. Set clear goals. What are you hoping to achieve with your incentive campaign? Are you trying to increase your numbers, move a certain product, build teamwork, improve a particular skill set? Let that be your starting point to build the game.
  2. Know your team. Don’t just make some generic campaign — really think about your audience and who will be participating. What motivates them? Think carefully about the tasks as well as the reward; it will make them feel invested and the participation level will be much greater.
  3. Pick the right reward. It’s true that we all love a monetary reward, but cash is not the only motivator. For example, because our virtual receptionists are female and quite a few of them are novice chefs, kitchen gadgets — and prizes such as manicures and spa days — are always favorites at Ruby. Consider what you want to achieve when you set prizes as well — would a group prize (like a pizza party or a new fun toy for the break room) or an individual prize be more fitting to your campaign?
  4. Build a budget. Incentive campaigns do not have to be expensive. No, really — they don’t! Small tokens of thoughtful appreciation are so important to morale; just focus on the little things that make people’s days better. Small prizes like a long lunch, ice cream parties, gift cards, etc. can be really well-received if you present them thoughtfully.

I’ve already shared a few of our campaigns – like Random Acts of Happiness and Rubies for Rubys. What are favorite campaigns that you’ve hosted or been involved in?

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