Competition for your customer’s attention is fierce. The good news? Customers are increasingly favoring local businesses. Searches for ‘near me’ or ‘close by’ increased more than 900% in a two-year period. And 92% of shoppers reach out to a business from the first page of results that Google provides.
Driving business to your website is only the first step. If you’re planning to or are currently investing in online advertising, you’ll want to optimize your website and customer experience to turn prospects into happy, loyal customers. In partnership with our friends at BluShark Digital, we cover:
- How customers search for your business & tips for increasing clicks
- What customers (and search engines) are looking for in a website
- How to engage leads & ensure a great experience
- Using data to determine marketing ROI