Using customer personas for small business success.
Do you know your customers? Naturally, you have some idea of who your customers might be. If you sell backpacks, you’re looking for buyers who need to carry something, probably on a regular basis. If you sell law software, you’re targeting lawyers. This information only tells part of the story. Different people are looking for […]
How content marketing builds real relationships in the digital world.
Content marketing is becoming a big player in the marketing world. According to the Content Marketing Institute, 88 percent of marketers are using content marketing in their plans this year, an effort they define as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly […]