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AI can make customer service
.

Yes, you read that right. At Ruby, we believe artificial intelligence should help people connect faster, better, and more meaningfully—while delivering transparency and efficiency for small businesses like yours.

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New to AI? Learn more
How it Works
New to AI? Learn more

Let people focus on people.

Customer service professionals typically juggle a lot of tasks during conversations. When answering a call, for instance, a receptionist may need to search through a large data set for information, take detailed notes, perform intake, and practice active listening all at the same time.

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But instead of making these professionals’ jobs easier with autonomous tools, countless services use those tools to try to replace human agents. And that only leads to frustrated callers, eroded trust in businesses, and ultimately, wasted investments.

At Ruby, we’re doing things differently. Join us and the new generation of businesses using AI to center—rather than replace—the human in customer communication. Here, you’ll find everything you need to do just that, from practical AI guidance to detailed looks into our AI-enhanced features.

AI at Ruby: how it works

Ruby is all about helping small businesses achieve more. That’s why we’ve added artificial intelligence capabilities to our call flows and app. Rather than using these capabilities in place of humans, we’ve designed them to serve our team of virtual receptionists, your callers, and your bottom line.

Call Nav

Searching for information shouldn’t get in the way of active listening and empathetic service. That's why we created Call Nav. During conversations, Call Nav works behind the scenes to pull up relevant insights that receptionists can reference to provide detailed answers about your business instantly.

Call and voicemail transcripts

Follow along with verbatim AI-generated transcripts of every call Ruby handles for your business, as well as transcripts of your voicemail messages.

Sentiment analysis

Drive better customer satisfaction outcomes with AI-quantified insights around your callers’ sentiments.

Advanced robocall filtering 

Minimize unwanted spam calls and robocalls with our smart 
AI filters. 

We built and continue to manage all our AI features in-house. Our software engineering, services, and customer support teams work collaboratively to ensure these features deliver tangible benefits for your business and the people you serve. How? By remaining true to our values and our commitment to creating personal connections.

At Ruby, we use AI to…

Maximize accuracy, transparency and service quality.

Help you understand your callers.

Free our receptionists to focus on what they do best.

Ruby does not use AI to…

Replace human connections.

People prefer talking to people. Ruby’s AI tools are designed to support and remove barriers from that tried-and-true form of connection rather than needlessly disrupting it.

All our AI capabilities are available to every Ruby customer, regardless of usage or plan size. Get the most of our AI-enhanced services by opting in to this technology for your account, or keep things simple with a classic Ruby setup. Either way, you can rest assured your callers are getting the best experiences out there.

By analyzing only real calls and any information you’ve provided about your business, our AI tools abstain from unhelpful fabrications and unclear interpretations.

Discover how these features enhance
your customers’ or clients’ experiences—
while giving you better insights into your
callers and their conversations with
Ruby’s virtual receptionists.

Call Nav

Meet the AI assistant that helps receptionists work smarter for your business.

Searching for information shouldn’t get in the way of active listening and empathetic service—which is why we created Call Nav.

Call Nav allows our team to work essentially hands-free and provide detailed answers to virtually 
any question instantly. While a receptionist handles a call, our LLM-powered assistant pulls relevant information from a database built for the business 
that receptionist is representing. The system navigates dozens of frequently asked questions in real time to synthesize key points throughout the conversation.

Call Nav works similar to any other AI chatbots you might use to seek information.
It’s built from only data you provide and used exclusively by our receptionists.

  • Empowers receptionists to deliver detailed information about
    specialized topics in seconds
  • Minimizes the need for human interpretation of objective information
  • Scans only the information you’ve provided to us

Transcripts, sentiment analysis, and advanced robocall filtering

Get the most out of your calls—and full transparency into your callers.

Curious about how callers actually feel when they contact your business? Our new AI tools give you full access to every conversation. You can scroll through conversation and voicemail transcripts, see a detailed breakdown of caller sentiments, and more. It’s all available any time in the Ruby mobile app and portal.

Additionally, Ruby’s AI tools help us identify likely spam numbers and filter out robocalls, saving you from wasted time and frustration.

  • Keep a pulse on your customer service
  • Find out what questions, issues,
    and trends arise consistently
    in customer calls
  • Discover opportunities to drive
    better outcomes for your
    business
  • Stop unwanted calls from getting
    through

Get started with AI-enhanced
customer service. 

All our AI features are included at no extra cost in every Ruby plan.

Want to see what it can look like for your business? Schedule a consultation with us.

Fill out the form or give our team at call at 844-311-7829.

New to AI? Learn more.

Want to learn more about using artificial intelligence? We’ve collected a few resources 
from AI and small business pros:

Chamber of Commerce/CO—

Chamber of Commerce/CO—

Get virtual and in-person AI training for small business owners, plus more tools and insights from the US Chamber of Commerce.

Check it out

Salesforce AI guide

See a rundown of everything you need to know about AI for
small businesses before you dive in.

Check it out

AI guidance from the SBA

Explore the risks and benefits of using AI—in this quick Small Business Administration article.

Check it out

AI or human receptionists?

The terms “AI receptionist” and “virtual receptionist” may sound similar, but they provide vastly different experiences when answering your phone.

Check it out

We built and continue to manage all our AI features in-house. Our software engineering, services, and customer support teams work collaboratively to ensure these features deliver tangible benefits for your business and the people you serve. How? By remaining true to our values and our commitment to creating personal connections.

Connecting to your business tools and technology,
wherever it lives.

Use Zapier to
automate time-consuming tasks. 

Learn more

See how your customer service technology stacks up. 

See our checklist

Discover how Ruby leverages technology for your business 

Watch the demo

Have questions about AI, virtual receptionists, or anything else small business? Let’s talk! 

Schedule a consultation with Ruby 

FAQs

What is an AI-enhanced virtual receptionist?

An AI-enhanced virtual receptionist is a real, live receptionist supported by artificial intelligence tools that help them serve callers faster, more accurately, and with more context. The person still leads the conversation. AI works in the background to help surface business details, support call notes, identify trends, and reduce repetitive work. 

For businesses, that means callers can still reach someone warm and helpful, while your team benefits from better visibility into what happened on each call. Ruby’s live virtual receptionists can answer calls, follow your preferences, schedule appointments, capture leads, and guide callers to the next best step.

How is an AI-enhanced receptionist different from an AI receptionist?

An AI receptionist usually refers to software that answers or routes calls on its own. An AI-enhanced receptionist is different because it is AI that supports a trained human receptionist rather than replacing them.

That difference matters. Callers can ask unexpected questions, explain emotional situations, or have needs that require a more personalized response. A human receptionist can listen, respond naturally, and adapt in the moment. AI can help by quickly pulling up approved information, generating transcripts, and organizing call details, but the human connection stays front and center.

What tasks can an AI-enhanced receptionist help with?

AI-enhanced receptionists can help with many of the same tasks businesses already rely on Ruby for every day, including answering calls, taking messages, transferring callers, scheduling appointments, collecting intake details, answering FAQs, and capturing new leads.

AI also supports receptionists behind the scenes by providing quick access to company information, call and voicemail transcripts, caller sentiment insights, and robust filtering. This helps receptionists spend less time searching for answers and more time focusing on the conversation.

How does AI help improve customer service?

AI helps improve customer service by giving receptionists faster access to the right information. When a caller asks about your hours, services, appointment policies, or next steps, AI can surface the relevant details so the receptionist can stay focused on the conversation.

That means less searching, faster responses, and a smoother caller experience. AI can also help identify trends, such as common questions or recurring concerns, giving your business insights that can help improve the customer experience over time.

Is my business information secure when using AI-enhanced receptionist services?

The level of security depends on the provider, which is why it is worth asking how AI tools use, store, and access your information. Ruby’s AI tools are designed to work from the information you provide about your business, all while using AI to support receptionists and customer communication rather than create unclear or unsupported answers.

For healthcare organizations and other businesses that need additional privacy support, Ruby offers HIPAA-compliant answering services with trained receptionists and privacy-minded call handling.

How does an AI-enhanced receptionist work?

An AI-enhanced virtual receptionist combines live receptionist support with technology that guides the call. First, your business shares call handling preferences, FAQs, scheduling instructions, routing rules, and other important details. When a call comes in, the receptionist answers using your customized greeting and follows your instructions.

AI can help the receptionist access approved business information, ensure accurate transcripts, filter out unwanted calls, and make follow-up easier. You get the benefit of a live person on the phone and better tools behind the scenes.

What are the benefits of AI-enhanced answering?

AI-enhanced answering helps businesses stay responsive without leaving callers feeling stuck in an automated phone menu. The biggest benefit is balance: callers get a real person, while your business gets better speed, consistency, and visibility.

It can help reduce missed opportunities, protect your team’s focus, improve lead capture, and make follow-up easier. For teams that also want to support website visitors, Ruby’s managed live chat can help create a more connected customer communication experience across phone and web.

What are the capabilities of an AI-enhanced receptionist?

An AI-enhanced receptionist can support call answering, routing, appointment scheduling, lead capture, message taking, FAQ support, voicemail transcripts, call summaries, robocall filtering, and customer sentiment insights.

The capabilities your business needs depend on your industry and workflows. A law firm may need careful intake details. A home services business may need urgent scheduling support. A healthcare practice may need privacy-conscious communication. Ruby supports a range of industries with flexible call handling that fits how different businesses operate.

Why use AI-enhanced receptionist services?

Use AI-enhanced receptionist services when you want the efficiency of smart technology without losing the care of a real conversation. A fully automated experience may be fine for simple tasks, but many callers need more than a button menu. They want to feel heard, helped, and confident that their message reached the right person.

Ruby’s AI-enhanced receptionist services help businesses capture more opportunities, save time, and provide a more personal caller experience. It is especially useful for small businesses that do not want to miss calls but also do not want to hire, train, and manage additional front-desk staff.

To compare options and find the right fit, explore Ruby’s pricing plans.