If there’s one thing every business needs to get right, it’s customer service.
More than technology, marketing, or even a great product or service, the experiences people have with a business are what matter. In fact, the majority of consumers consider customer service a deciding factor in making purchases, and many of us will even pay more for better customer service.
Despite all the reasons to provide exceptional experiences for their customers or clients, however, many businesses fall short. The numbers tell an alarming story:
Over the next few pages, we’ll ask you quick questions about your business. At the end, you’ll get personalized results with an overall profile and score, how you perform in different categories of customer experience, and steps to take to improve your customer satisfaction. This assessment is divided into three sections and will take about 5–10 minutes to complete.