3 powerful benefits of data-driven decisions.

Reading time:

When you measure your small business up against the big guys, it can be easy to sell yourself short. You might assume their greater resources give them a huge advantage—and often they do. But when you’re small, you’re more agile. You’re more capable of moving quickly and taking greater risks.

And that’s great—successful businesses take risks! The key is to make data-driven decisions and take data-driven risks. Your capacity for flexibility combined with the smart use of data can be key to carving out your niche in the market and pulling ahead of the competition.

1. Data Gives You a Clear Picture of Your Situation

When you’re creating a strategic plan for your business, data is the signpost that points you in the right direction. Not sure how prospects feel about your newest product or service? Check your data. Not sure if your customers are satisfied with your service? The answer lies in the numbers. Not sure where you should be focusing your marketing efforts? The signs are all there if you’re ready to look for them.

Numbers don’t lie, even when we might want them to.

Data can tell you who your audience is and where your audience is. It can even tell you what your audience likes—and whether or not they’re liking your products. Trends lead to insights, which gives you direction and enables you to make decisions that are both bold and smart.

2. Data Tells You What Works

The social media platforms we interact with measure us by collecting demographic data, noting our interests, and gauging the likelihood that we’ll buy what they’re selling.

You can use these tools to do the same for your business. Beyond getting to know your audience, you can gain insights into your success. From video views to direct mail conversions and Facebook click-through rates, you have unlimited data at your fingertips. How you use it is up to you.

Just one Facebook post lets you see how many people liked, shared, and commented on your post, how many took action, and whether or not viewers decided to unfollow you as a result.

Data can tell you:

  • Who is seeing your advertising, buying your product, interacting with your brand, and having a negative response.
  • What draws your customer’s attention, convinces them to buy, or causes them to cancel services.
  • When customers are more likely to buy, less likely to buy, most responsive, and are on social media.
  • Where you can reach customers, and where they’re located.
  • Why customers actually buy your service or product.

Content Marketing Metrics


Data can get you the who, what, when, where, and why of almost anything. The trick to gathering that data and putting it to use is to:

  • Test
  • Review Data
  • Repeat

3. Data Helps You Overcome Stress

Does data make you anxious? Do too many numbers leave you feeling overwhelmed and confused?

The process of tracking all the data available to you (which is a lot) and attempting to apply it can be overwhelming.

The best way to overcome this struggle is to acknowledge that you can’t track everything. You have to choose the data that is most important to your particular company and your goals. Overcoming data stress is as simple as selecting the data you want to use to measure your goals—something that can be done during your goal-setting projects.

Using data correctly doesn’t have to be stressful. Instead of collecting all the information that is available to you in a world of data, you can just collect the information that matters—the data that helps you solve the toughest dilemmas and keep your company’s strategic goals moving forward.

Bonus: Data Can Build Character

Working with data makes you a better decision maker, thinker, and employee. It forces you to better your processes by taking an evidence-based approach to decision making. Using it correctly can help your business grow by leaps and bounds.

The best part? Data never gets less useful. There are always ways to interpret and utilize it to benefit you and your business.

Gabe Arnold

 

Gabe Arnold is the founder of Copywriter Today where you can get unlimited fresh content for all your marketing needs. If you want 250 free headline ideas for your next marketing campaign, use their free tool here.

 

Discover Ruby  Sign Up

Additional reads you may find interesting...

View All
Digital timer counter on tablet
Small Business Tips

How website speed impacts your leads and conversions

Customer Feature

Ruby customer feature: New ways of legal work with Ashton Taylor

A smiling young woman looks at her computer with one hand on the keyboard and the other holding a paper cup
Small Business Tips

Chat creates human connection and improves efficiency. What’s not to love?

Hands use a VoIP device
Small Business Tips

Making the connection: VoIP, your customers, and you.

Small Business Tips

Inclusive marketing—with Michelle Ngome (pt. 1)

A young woman sitting at a desk looks annoyed at her phone, with one hand thrown up in frustration. Daylight streams in through an adjacent window.

Stop robocalls for good.

A close-up of peanut butter cups (candy), some stacked, some with bites taken out, on a dark gray background
Small Business Tips

Mashups & peanut butter cups: how to bridge the paid/organic data divide to spend smarter search ad dollars

Small Business Tips

Which chat service is right for your business?

Small Business Tips

High-end clients, projects, and service—with Melissa Barker

Arizona landscape
About Ruby

Arizona, here we come!

Reflections on fallout

Square title card with circular-cropped head shot: The art and challenge of business services, Justin Dunham, ércule
Small Business Tips

The art and challenge of business services—with Justin Dunham of ércule

Customer Feature

Ruby customer feature: Rapid resourcefulness with Ashton Taylor

Small Business Tips

Forced changes and success with Loren Feldman

Small Business Tips

Get more clients like that one. You know the one.

Try Ruby Risk Free

Call to talk to a live virtual receptionist and hear why 10,000+ companies Ruby.

Call Ruby Sign Up
Sales Support
Legal_Final

The Secret to Successful Law Firms

The inside scoop on Clio’s latest legal trends report.

Already a Ruby customer?

Let’s get started.

Ready to turn more callers into customers?

Missed connections translate to lost revenue. With Ruby, you have a partner in gaining and retaining customers. Plus, we’re so confident you’ll love our service, we offer a 21 day money-back guarantee*.

*Ruby is delighted to offer a money-back guarantee to first time users of both our virtual receptionist service and our chat service. To cancel your service and obtain a full refund for the cancelled service (less any multi-service discount), please notify us of the service you wish to cancel either within 21 days of your purchase of that service or before your usage exceeds 500 receptionist minutes/50 billable chats, as applicable, whichever occurs sooner.