Great marketing gets the phone ringing. But if no one answers, all that investment can go straight to your competitor.
For NW Generator Pros, that risk is significant. The Pacific Northwest generator company averages $18,000–$20,000 per residential job. Every missed call can mean a serious amount of revenue walking out the door.
That’s why NW Generator Pros combines CallRail’s call tracking with Ruby’s 24/7 live answering—giving them visibility into where their marketing dollars work and making sure someone is there to capture the opportunities those dollars generate.
CallRail empowers you to spend smarter.
NW Generator Pros uses CallRail to understand which ads and search terms actually drive calls and customers.
As Brandon Bauer, Director of Client Growth at NW Generator Pros, explains:
“I’ve worked in marketing my whole career, and I was still surprised at what was converting. It allowed us to shift our budget and focus on what actually works.”
That insight helped NW Generator Pros move ad spend away from underperforming searches and toward the ones producing real business.
The ROI impact: a lower cost to acquire each new customer over time.
Instead of simply spending more to generate leads, they can put more of their budget behind the marketing that actually converts.
Ruby ensures every high-intent lead gets answered.
Understanding which marketing efforts generate calls only solves half the problem.
A $20,000 generator installation can start with one phone call. If that call comes in after hours, while the team is busy, or during a major outage, missing it can mean missing the entire job.
Ruby gives NW Generator Pros 24/7 live call coverage, so prospects reach a real person whenever they call. Calls can be answered, information captured, and opportunities routed directly to the team.
“We can deliver a better experience—both from a marketing standpoint and a customer service standpoint—because we’re able to answer calls all the time and track all of it.”
CallRail shows NW Generator Pros where its marketing dollars are working. Ruby helps make sure those dollars don’t go to waste when the phone rings.
Smarter marketing. More captured opportunities. Better ROI.
Together, CallRail and Ruby connect the dots from ad → call → customer—helping NW Generator Pros make smarter marketing investments while capturing more of the high-value opportunities those investments create.
Want to see the full story? Read the complete NW Generator Pros customer story from CallRail to see how Ruby and CallRail work together to drive smarter marketing and better customer experiences.