Customer service teams are a brand’s best ambassadors

With expectations for customer service higher than ever, the majority (61%) of organizations are increasing their investment in support.

But that investment isn’t only in customer happiness. Successful companies also are training their customer service teams to be brand ambassadors, making these employees powerful marketing collaborators throughout the customer lifecycle.

So writes Ruby’s Director of Customer Happiness, Patti Crume, in a recent article in SmartBrief. Check out the full article to learn how customer service and marketing teams can work more closely together to drive customer loyalty and revenue.