What does effective marketing look like in an increasingly complex and crowded business landscape? How can a business ensure it reaches and engages with a relevant audience across channels? What are the best ways to retain and create loyalty with customers at scale?
Lara Compton—VP, Growth and Brand Marketing at Ruby—works through questions like these every day, and she recently brought some key insights to the Transform It Forward podcast with Paul French. Lara and Paul spoke about how to attract the right customers, testing new approaches, optimizing marketing channels, and more.
