Using customer personas for small business success.

Do you know your customers? Naturally, you have some idea of who your customers might be. If you sell backpacks, you’re looking for buyers who need to carry something, probably on a regular basis. If you sell law software, you’re targeting lawyers. This information only tells part of the story. Different people are looking for […]

How content marketing builds real relationships in the digital world.

Content—including blog posts, social media updates, videos, white papers, case studies, and more—is published across the Internet, and users consume it with a voracious appetite. Some reports show that on average, individuals spend more than 490 minutes each day consuming media in all of its forms, and the Internet is projected to reach almost 30% […]