How ‘Google My Business’ changes affect you.

Business owner working at a cafe

Your life has changed. Your business has changed—and the tools you use are changing right along with it. Like many of you, Google has sent staff to work from home or reduced staffing in specific departments due to the COVID-19 pandemic. These reductions have meant changes for their popular listing tool, Google My Business (GMB). […]

How to communicate when language is a barrier.

¿Hablas español? You might not, but your customers do. With over 41 million native speakers and 12 million bilingual speakers, the United States is the second-largest Spanish-speaking country in the world—and we’re on track to become número uno by 2050.  This poses both opportunities and challenges for growing businesses. On one hand, multilingualism is undeniably […]

Social media hacks for small businesses.

It is estimated that around three-quarters of American adults are active on at least one social media channel, so it stands to reason that social media should be a vital component of your business and marketing strategy. It is one of the easiest, cheapest, and most effective ways of connecting with people who are already […]

Can I keep my phone number with a virtual receptionist service?

We get this question often, and I’m happy to say: Absolutely! With Ruby, we’ll assign you a unique toll-free phone number. (You’re welcome to publish this number, but you certainly don’t have to!) Many of our clients simply forward their current phone number. Once your line is forwarded, our cheerful receptionists will begin answering your calls. It’s as […]

Building up your small business's online presence from scratch.

These days, it is more important than ever to invest time, effort, and resources into building an online presence for your small business. In April 2020, almost 4.57 billion people were active internet users—that’s 59% of the global population. An online presence, if executed properly, can be the difference between small business success and failure. […]

(Mostly free) Resources for business owners.

If you are a small business owner, it’s likely that your life has been turned upside down by the COVID-19 pandemic. Many of you have needed to change the way that you run your business entirely. Maybe you’re working from home and trying to rearrange your daily routine to ensure you’re just as productive as […]