Business Unusual: Networking & Communication
Katie Hurst:Hello, everyone, and welcome back to our small business series Business Unusual. My name is Katie Hurst, and I’m the director of communications at Ruby. And today I’m joined by Damien Filiatrault, the CEO of Scalable Path. Katie Hurst:Okay. I’m a small business, I’ve determined that outsourcing is a good option for me. I […]
Business Unusual: Hiring & Team Cohesion
Business Unusual: Hiring & Team Cohesion Diving deeper into staff augmentation, outsourcing, and working with freelancers, Ruby’s Director of Strategic Communications, Katie Hurst, continues her interview with Damien Filiatrault, Founder and CEO of Scalable Path. Katie Hurst:Hello, everyone, and welcome back to our small business series, Business Unusual. My name is Katie Hurst and I’m […]
The story of a lead: 3 people, 3 different sales strategies.
People who give business advice love talking about leads. You’ve got to generate more leads, they say. What’s your lead conversion rate? Have you optimized your lead qualification process? You need good leads. Convert your leads. Close those leads. Leads, leads, leads! …And on and on until the word loses all leading—I mean, meaning. […]
What is a virtual office?
A virtual office is a team of people working together remotely. Think of it as a shared work environment that isn’t tied to a single location. Basically, it’s an office without the office building. There’s no commute, no on-site staff, no cubicles or workstations, no front desk, no communal fridge or parking lot, or […]
Business Unusual: Freelancers & Outsourcing
Read the Interview Katie Hurst:Hello, everyone. And welcome back to our small business series, Business Unusual. My name is Katie Hurst, and I’m the director of communications at Ruby. And today I’m joined by Damien Filiatrault, the CEO of Scalable Path. So Damien, why don’t we start off by you telling us a little bit […]
Rebuilding trust and winning back customers: 5 examples of companies that did it well.
“We’ve missed you! Come back!” Raise your hand if you’ve ever received an email with a subject line like that. Raise your other hand if you’ve ever sent that email. Now waggle your hands around like a wacky waving inflatable arm-flailing tube man. All right! Feeling pumped up? Ready to learn about some customer winback, […]
