[Article] The importance of prioritizing a customer’s experience

sentiment as a make-or-break predictor of success

Customer expectations are at an all-time high, and service levels across industries can’t keep up. Over the last two years, consumer patience has steadily declined, with 44% of consumers saying they would be unwilling to shop with a business again after a poor experience.

Prioritizing a customer’s experience is becoming an increasingly important way to ensure your business’s future growth. With this, companies must now determine how to meet customer expectations alongside our current reality of supply chain delays, worker shortages and reduced consumer patience.