Today’s legal professionals already have their hands full juggling casework, clients, and court dates. So, when someone asks you a question like:
“How many leads is your website bringing in each month?”
You may not know the answer off the top of your head. In fact, you might not know it at all.
We get it—with so many competing priorities, it can be tough to stay on top of things like traffic metrics and conversion rates. But if you’re interested in growing (or even maintaining) the size of your practice, it all starts with optimizing your website to bring in more leads.
Fortunately, we’ve put together a few resources to help you do just that. In this article, we’ll explore:
- The average number of leads most attorneys can expect from their website
- Tips for optimizing your online presence
- Integrated solutions that work to delight and win new clients
Let’s jump in.
How many leads should your website bring in each month?
You need to walk before you run—or in this case, drive traffic to your website before you convert them into leads. If your practice already has a digital marketing plan that’s helping bring visitors to your site, great! If not, check out our comprehensive guide on building an online presence to get started.
Once enough people are finding you online, the next step is turning those visitors into prospects, and hopefully, clients.
So, how many leads should you be aiming for? According to Speakeasy Marketing,
the average solo attorney or small law firm gains around 4.73 clients per month from their website (we don’t want to think about what ¾ of a client looks like… so we’ll go ahead and round this up to 5.)
If you’re not hitting this number—or simply not reaching your goals—don’t worry. A few simple tweaks might be all you need to encourage more of your website visitors to schedule a consultation.
Quick tips for improving your website
Speed it up.
Each page load should feel instantaneous for your visitors. If it’s one second or less, you’re doing great! Once you get past the three-second range, you’re at dangerous risk of losing people before they even learn what your site has to offer.
Design for user experience and conversion.
Aesthetics are, of course, relative. Still, white space is always your friend when it comes to web design. We generally encourage people to use simple, spacious design—it’s easier for visitors to navigate. And, of course, make sure to include a call to action (such as a “contact us” button) on each page to make it easy for newcomers to take the next step.
Optimize for mobile.
If your site isn’t optimized for mobile use, you’re losing opportunities. Conversions can fall by up to 20% for every second of delay on mobile devices. When building, refining, and updating your site, assume that your audience is visiting via phones and tablets.
Include attorney bios.
There’s a reason why 98% of law firms include profiles of their partners somewhere on their site. Giving people a window into your professional and personal experience helps establish trust—and might be the motivating factor in convincing them to reach out.
Offer client support.
No matter how brilliantly designed and optimized your site is, visitors will always have questions unique to their needs. And responding quickly to these inquiries is essential.
Over 80% of clients expect a response within an hour—and these days, clients are likely to take their business elsewhere if they don’t receive the prompt and personalized service they desire.
That’s where live chat comes in.
Capture more leads with live chat.
They say you should strike when the iron is hot. So, when a potential client has taken the time to search for help, click on your site, and learn about your practice—that’s
your best (and possibly only) opportunity to win their business.
Best of all, live chat is one of the most effective ways for your practice to stand out against the competition. Only 5% of firms currently use live chat—even though chat prospects are 4.6 times more likely to convert into clients.