Education, consistency, and patience: the keys toretaining customers
There’s something to the word “conversion”—it means a transformative, almost other-worldly event has taken place. This word didn’t make it into our business vocabulary by accident. How then do we bring this magic to what we do and build repeat business?
Education, consistency, and patience are pillars of a healthy, long-term B2B marketing strategy. To make them a part of yours, it’s important to understand, in concrete terms, how to do so—and do it right.
Ruby’s chief revenue officer Rebecca Grimes explores more in her latest article for B2B Marketing.
