An open love letter to small business owners.

Reading time:

Dear small business owner,

We know you’re busy, so we’ll make this quick:

You deserve a lot of love right now.

You’ve dedicated your life to your business, putting in the work, quietly making the world run. Society as we know it would fall apart without you. 

We wouldn’t have food.

We wouldn’t have places to live or stay.

Without you, we couldn’t find medical care, legal aid, or financial help. We wouldn’t have services of any kind—no consulting, no accounting, no website help. No home or car repair, no babysitting or petting, no cleaning or landscaping or cooking. No way to manage our physical and mental well-being.

Without you, the world wouldn’t have jobs. Every nine out of ten jobs are created by business owners like you. And you take care of your people and their families. Collectively, small businesses pay their employees $2.55 trillion every year.

It’s fair to say that businesses like yours power the American and global economy. But you do more than that. 

You are an epicenter of culture and connection. You shape neighborhoods and cities. You bring people together—all kinds of people—at farmers’ markets, in waiting rooms, on the street, over books and coffee. You give us art to look at, clothing to wear, things to see and do.

At the same time, you’re stepping up as a leader in your community. Perhaps you’re active in politics or a member of your city’s chamber of commerce. Or maybe you serve on the board of a local educational institution or nonprofit or faith-based organization. Or maybe you give back through donations, sponsorships, fundraisers, and volunteer work. 

Or maybe, like so many small business owners, you do it all—because you can’t help but get involved where there’s someone in need.

You’re like Mr. Rogers, Oprah, and Spider-Man rolled into one.

And just like them, your work is never over. You regularly work 50-, 60-, 100-hour weeks. You start early and stay late. You do your best and give it your all, day in and day out. 

The rest of us can take sick days and go on vacation. We don’t need to dedicate 110% every day. You don’t always have that luxury. You have to show up—because there’s usually no one else who can do your job or run your business for you.

You’re the person in charge of making sure customer or client demands are met, no matter how challenging or unpredictable. You need to live with extreme uncertainty and relentlessly pursue your goals in spite of it. After all, you’re the person your team looks to for direction and vision. You need to think fast, act fearlessly, and make tough decisions dozens of times per day. 

You’re a risk-taker and an innovator. Virtually every new technology, insight, and trend is birthed at businesses like yours.

We want you to know you’re appreciated—because it’s hard out there right now, and you probably don’t hear it enough. We see you working to give your families, your business, and your communities everything that you’ve got.

From all of us to you: thank you for everything you do!



Additional reads you may find interesting...

View All
A smiling young woman looks at her computer with one hand on the keyboard and the other holding a paper cup
Small Business Tips

Chat creates human connection and improves efficiency. What’s not to love?

Hands use a VoIP device
Small Business Tips

Making the connection: VoIP, your customers, and you.

Small Business Tips

Inclusive marketing—with Michelle Ngome (pt. 1)

A young woman sitting at a desk looks annoyed at her phone, with one hand thrown up in frustration. Daylight streams in through an adjacent window.

Stop robocalls for good.

A close-up of peanut butter cups (candy), some stacked, some with bites taken out, on a dark gray background
Small Business Tips

Mashups & peanut butter cups: how to bridge the paid/organic data divide to spend smarter search ad dollars

Small Business Tips

Which chat service is right for your business?

Small Business Tips

High-end clients, projects, and service—with Melissa Barker

Arizona landscape
About Ruby

Arizona, here we come!

Reflections on fallout

Square title card with circular-cropped head shot: The art and challenge of business services, Justin Dunham, ércule
Small Business Tips

The art and challenge of business services—with Justin Dunham of ércule

Customer Feature

Ruby customer feature: Rapid resourcefulness with Ashton Taylor

Small Business Tips

Forced changes and success with Loren Feldman

Small Business Tips

Get more clients like that one. You know the one.

Small Business Tips

Business live chat: Have your cake and eat it too.

Small Business Tips

Small business resourcefulness—with Loren Feldman

Try Ruby Risk Free

Call to talk to a live virtual receptionist and hear why 10,000+ companies Ruby.

Call Ruby Sign Up
Sales Support

The Secret to Successful Law Firms

The inside scoop on Clio’s latest legal trends report.

Already a Ruby customer?

Let’s get started.

Ready to turn more callers into customers?

Missed connections translate to lost revenue. With Ruby, you have a partner in gaining and retaining customers. Plus, we’re so confident you’ll love our service, we offer a 21 day money-back guarantee*.

*Ruby is delighted to offer a money-back guarantee to first time users of both our virtual receptionist service and our chat service. To cancel your service and obtain a full refund for the cancelled service (less any multi-service discount), please notify us of the service you wish to cancel either within 21 days of your purchase of that service or before your usage exceeds 500 receptionist minutes/50 billable chats, as applicable, whichever occurs sooner.