In 2003, Ruby started as a small business dedicated to helping other small businesses. Our company’s foundation is the belief that creating meaningful human connections in our technology-focused world builds trust, fosters customer loyalty, and helps our customers win new business. Ruby’s humble beginnings shape every aspect of how we run our business and deliver our services—it helps us understand the needs of our customers. As a result, what was once a small, four-person business answering phones in a tiny studio has flourished into what we are today—more than 700 employees in 13 states, supporting 14,000 businesses across the U.S.
We intentionally began our journey uplifting and empowering women. Ruby’s culture centered on women in a way not typical of our industry or society in general. As our brand grew, so did our commitment to creating space for women in the workforce looking to work for a company where they could experience a true sense of belonging.
This approach, unfortunately, was not without missteps. Ruby, possibly to a fault, leaned into the idea of a “traditional receptionist,” including their voice, image, and likeness. After self-reflection, we realized this point of view was not an inclusive approach and didn’t align with our Core Values. We have since taken strides towards rebuilding internal trust with our Rubys (old and new) that have been impacted by our well-intentioned but poorly vetted approach.