Marketers can run sales teams & be CRO
On the latest episode of the Revenue Hustle, we are joined by Ruby’s CRO Rebecca Grimes. She shares her journey of being a lifelong marketer to becoming CRO and now running both sales and marketing teams! Rebecca shares what marketers must learn to become CROs and how to avoid potential pitfalls.
Rebecca’s revenue rules:
- Marketers can run sales organizations
- Throw out the playbook and lean into agility and data-driven decisions