Ruby publishes “The Shifting State of Healthcare”

Ruby, the premier provider of live virtual receptionist and chat services for small businesses, today published a guide outlining the trends impacting medical practices, the rapid adoption of telehealth’s influence on patient expectations, and the necessary changes to compete in the healthcare landscape successfully. 

“The changes you make now to help your practice compete in the coming year can make all the difference,” says Michelle Winnett, Vice President of Partner & Strategic Marketing for Ruby. “One of the most pivotal ways to plan for success is to prioritize the patient experience. Establishing processes that build trust, especially as more patients rely on digital pathways to book and receive the care they need. It’s never been more important to provide warm, personalized service that creates a meaningful human connection.” 

Ruby’s guide outlines several methods for combating patient churn while also avoiding staff burnout, including: 

  • Enhancing convenience through telehealth solutions 
  • Augmenting staff with professional, secure customer experience services like virtual receptionists 
  • Offering online communication channels such as live website chat to address FAQs, provide safety information, and schedule appointments 

The guide, “The Shifting State of Healthcare: Innovations to Help Your Practice Compete,” is available for free at 

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