New Brand Identity Signals Future Intent to Expand Products & Services to Serve Small Business Market
We’re excited to announce that Ruby Receptionists is evolving—and becoming Ruby. Our new name and tagline, “All business is personal,” reflects our continued commitment to helping our customers uniquely standout and thrive through the power of personalized interactions.
“Through our years of servicing the small business community, we’ve seen a shift away from real human interaction toward the automation of daily tasks,” stated CEO Kate Winkler. “At Ruby, we want to double down on our commitment to keeping our services human. We want to help our customers build trust-based relationships by ensuring every interaction says ‘we care.’ Our new brand not only does that but also expresses the expansion of our services over the coming months and years to continue to better help our customers grow.”