Ruby & TAO partnership to add new channels for member engagement

Ruby®, the premier provider of live virtual receptionist and chat services for small businesses, has partnered with the Technology Association of Oregon (TAO) to streamline member communication, free up staff time, as well as provide new avenues for engagement as networking moves online.

With most in-person events moving online or being postponed to 2021, membership-based organizations like TAO have had to rethink their member outreach and engagement strategies. Members value the community TAO provides as well as the access to resources—with the pandemic leading to an increased need for both. Re-aligning resources, both human and capital, while also continuing to support current and prospective members placed an additional burden on the TAO team, and Ruby reached out to help.