Customer service tips for small business success.

Creating customers for life

Start creating customers for life.

Whether you sell customizable sporting goods, run a dental practice, or train dogs, you’re in the customer service world. Your expertise in your particular field may attract clients, but the way you treat them is what creates life-long fans! I’ve spent my career in customer service and want to share four game-changing tips that will help you master the art of client interaction.

Avoid distraction.

Focusing solely on the task at hand while maintaining the flow of your business can be a challenge. Yet it makes all the difference! When you’re speaking to someone, try to drown out all background noise. Remaining in the moment will help you think critically about the situation, problem solve, and appear more present—creating a better experience for your client.

Every time I chat with a customer on the phone, all I have in front of me is a scratch pad for notes, and something to fiddle with to keep my hands busy, which helps keep other distractions at bay. This empowers me to give each customer my undivided attention.

The ROI of Personal Connections!

Discover the real, measurable impact great customer service can have on your bottom line.


Consider their perspective.

You’ve heard the expression, “the customer is always right,”—right?

Of course you have! The reason you’ve heard it is because it’s true. You may know all there is to know about your business, including the nitty gritty details, but your customers are the ones seeing the finished product on display. It’s incredibly important to think about how someone is experiencing your business. After all, customers create revenue and keep you going, so their input is invaluable.

Be genuine.

I once heard a colleague of mine say that when they’re on a call with a customer, they imagine they’re talking to their dad. It sounded silly to me at first, but when I really stopped to think about it, it made sense.

You don’t necessarily have to think about a family member, but try to consider speaking with your customer as if you’re talking to someone who you can be your most genuine self around. Your customers aren’t strangers; they’re real people who are choosing to invest in your company. They deserve to be treated like friends!

Stay curious.

I’m a firm believer in personal growth and development. This means remaining willing and open to learning opportunities. Every time you’re providing customer service, try to stay curious and involved in the situation. How does the customer feel? What caused this to happen? Are there any processes you can implement to avoid a problem in the future? Each interaction with a customer is a learning opportunity to better your practices—and maybe even your products.

Customer service is a rewarding skill. It helps you grow your company, build trust, and—most importantly—it gives you opportunities to make someone’s day.

When you provide stellar service on top of an amazing product, you’re proving your company’s value. Ultimately, you’re showing the necessity for your business in a customer’s life. With these tips in your tool belt, you’ll be well on your way to providing a memorable experience for your small business’ clients. Your customers won’t know how they survived without you!

Additional reads you may find interesting...

View All
Person talks on phone in snowy outdoor environment
Small Business Tips

How to manage difficult customer conversations this holiday season: 3 examples + tips

2021 Legal Trends Report: gavel with scale of justice on desk
Legal Practice Tips

Clio 2021 Legal Trends Report: in summary

Content marketing and social media tips: side view of photo editor working in a creative office
Small Business Tips

Content marketing & social media: 4 easy tips for getting started

A single pine tree on a rocky summit
Small Business Tips

Meeting customer expectations during a holiday season like no other

Person at desk in front of computer waiting on phone
Receptionist Tips

Have trouble handling the emotional weight of phone calls? You’re not alone.

Choosing a business number: overhead view of faded yellow vintage telephone with notebook and numbers on monochrome background
Small Business Tips

What your phone number says about your business

How to find and analyze your website traffic: two people look at a computer in a bright office space
Small Business Tips

How to find and analyze your website traffic

Using virtual receptionists for part-time answering - Ruby

Using virtual receptionists for part-time answering

What is a conversation worth: illustration of a confused person with complicated calculations hovering above their head
Small Business Tips

What is a conversation really worth? We calculated the exact dollar amount.

Top 3 legal marketing strategies for 2022: man looks at laptop
Legal Practice Tips

Top 3 legal marketing strategies for 2022

24/7 live chat: a Ruby chat specialist and a potential new client use computers in split screen with a live chat window between them
About Ruby

How Ruby’s 24/7 live chat solution grows your business and saves you time

Why empathy matters for your business: person listening to another person in cafe with laptop, papers, and coffee
Small Business Tips

Why empathy matters for your business

SEO and branding: star-crossed lovers—an illustration of two people with crowns surrounded by flowers
Small Business Tips

SEO and branding: star-crossed lovers

Title card: Authentic small business marketing with Jamie Adams of Scorpion

Ruby partner feature: Authentic small business marketing with Scorpion

Using chat as a sales tool: hands using laptop
Small Business Tips

4 ways to leverage live chat as a sales tool

Try Ruby Risk Free

Call to talk to a live virtual receptionist and hear why 10,000+ companies Ruby.

Call Ruby Sign Up
Sales Support

Already a Ruby customer?

Let’s get started.

Ready to turn more callers into customers?

Missed connections translate to lost revenue. With Ruby, you have a partner in gaining and retaining customers. Plus, we’re so confident you’ll love our service, we offer a 21 day money-back guarantee*.

*Ruby is delighted to offer a money-back guarantee to first time users of both our virtual receptionist service and our chat service. To cancel your service and obtain a full refund for the canceled service (less any multi-service discount), please notify us of the service you wish to cancel either within 21 days of your purchase of that service or before your usage exceeds 500 receptionist minutes/50 billable chats, as applicable, whichever occurs sooner. Some restrictions may apply.