X-pectation files

Case #1

Will people pay more for better customer service?

Watch the video to learn the truth:

Verdict: You bet they will.

Yes, believe it or not, most people are willing to spend a few extra dollars if it means they get treated better. Research by PricewaterhouseCoopers (PWC) reveals that 83% of customers will pay more for great customer service. Specifically, people are willing to spend up to 16% more, which could mean serious business for big-ticket service-based companies. And considering that great customer service translates to customer loyalty, the payoff here is hard to ignore.

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