What you lose when you send calls to voicemail

Man makes notes in a notebook on a table with a phone

You’re calling your favorite doughnut shop, Sally’s Donuts Galore. You sit through two rings while you tap your feet, eager to place your order for those fresh glazed, glistening, crunchy-on-the-outside-yet-soft-on-the-inside, party-for-your-tastebuds-and-everyone’s-invited hoops of fried dough. The phone rings a fifth time, then a sixth time, and there it is: the recording telling you to leave […]

Receptionist secrets revealed: 5 tricks to grow your business by wowing your customers

An illustration of a phone ringing next to a magnifying glass that reveals text: "Ruby calling…"

Price, shmice. Brand, shmand. These days, the number one differentiator is customer experience. If you can make the people you serve feel happy, cared for, and enthusiastic about working with your business, you’ll outperform the competition every time. There’s a reason—or more precisely, a hundred little reasons—most people will pay more for a better customer experience.  So how you make it happen? How can you center the […]

How IT answering services help you engage & retain customers

A group of professionals sit in a well-lit office watching a man in a hoodie present and point to a whiteboard

By now, most people have become accustomed to working remotely. And many of us have become intimately familiar with our computers—attending everything from virtual meetings and presentations to virtual meetups, doctor’s appointments, consultations, dates, weddings, happy hours, baby showers, therapy sessions, international tours, and more. It’s no surprise that tech companies are busier than ever, […]

Getting started with Ruby: what to expect

Collage of people on phones with title: Real receptionists. Unreal results. Build lasting loyalty with Ruby.

You’ve heard the positive word of mouth. You’ve watched a couple videos, read a few articles, shopped around and asked the right questions, maybe downloaded an ebook or two. You’re feeling ready to see how a customer engagement and virtual receptionist solution like Ruby can grow your business.  What comes next? What can you expect from signing up for a solution like ours?  If you’ve been waiting on picking up the […]

Does your business really need a website? 6 myths about your online presence

Woman in yellow sweater working in front of open laptop, sitting in home office interior, drinking coffee

Fun fact: between 28% and 40% of all businesses don’t have websites. That’s somewhere around 8–12 million companies without URLs to call their own. Okay, this fact’s not really all that fun considering how many people prefer to connect with businesses online. Companies without websites not only neglect to meet their customers’ or clients’ needs but miss out on […]

You don’t leave your callers hanging. But what about your website visitors?

Illustration showing that callers translate to money; website visitors without a next step go to competitors' websites

Imagine this: a potential customer or client hears about you and wants to do business with you, so they place a call, and…  Ring…  Ring…  Ring…  Imagine this: a potential customer or client hears about you and wants to do business with you, so they place a call, and…  Ring…  Ring…  Ring…  No one picks […]

The power of answering the phone in one ring

Three people over colorful backgrounds smiling doing phone gesture with hand and fingers, pantomiming talking on the phone

Ring, ring, ring. There’s the phone. Quick—how fast can you answer it? Many professional receptionists—that is, people who answer phones for a living—strive to pick up every call in fewer than five rings. Most advice online says you should do the same. The Balance Small Business’s number one tip for answering the phone professionally, for […]

Ruby + Clio = happier clients + more billable hours

Ruby logo + Clio logo

Whether you’re a solo attorney, part of a small practice, or a member of a large firm, billable hours are essential to getting paid for your services. But it’s not easy to keep those hours high and consistent, especially when you don’t have the right tools.  Even if you work hard for 10, 12, or more hours per day, you’re […]

You don’t have to be the ”everything business.”

Woman sits at desk with her hand on the back of her head, looking concerned at laptop

There’s this place in town I love called The Muffin Shop. Despite the name, The Muffin Shop doesn’t exclusively sell muffins, but also coffee, donuts, breakfast sandwiches, eggs, pancakes, waffles, and more. It’s a perfect little stop for breakfast. Oh, and they serve lunch, too. When it first opened, this tiny storefront branded itself as […]