Using online presence platforms for recruitment

Help wanted sign hung in reflective window

Feeling the pinch of the 2021 labor shortage? You’re not alone. Everywhere we look, there’s another story detailing the difficulties businesses are having in hiring and retaining employees. It’s a challenge that extends across all industries and geographies, from restaurants unable to staff busy shifts to American Airlines’ recent cancellation of 950 flights due to […]

How to communicate with employees during times of tension

A man in silhouette looks out over a foggy mountain range

Do you check the news (or worse, Twitter) every morning? Many of us have developed that unfortunate habit over the last few years—reflexively scrolling through the latest doom-laden headlines before rolling out of bed. And these days, sometimes what shows up on the screen can make someone want to stay in bed indefinitely. Yet we […]

How to keep a conversation going

How to keep a conversation going: illustration of two people talking

So you’re having a conversation that’s starting to peter out, and you don’t want it to end. You want to continue talking to this person. Maybe it’s a new friend, a potential partner (business or romantic—take your pick), a prospective client or customer, a co-worker you want to get to know better, someone you admire […]

This is what wow-worthy customer service looks like.

A white-bearded man looks beyond the frame with a happily surprised expression on his face

  “Wow.” That three-letter word is one of the most meaningful and rewarding things you can hear from a customer or client. It reflects the amazement someone feels when your customer service exceeds their expectations—when your business truly connects with them. And those “wows” could be the key to your business’s growth. After all, customer […]

Sick of losing sales? How to find the perfect leads for your business

A man in a blue and white-striped shirt looks through binoculars at the open sea

On paper, you’ve done all your digital marketing right. You’ve optimized your SEO. You’ve launched an ad campaign. You’ve analyzed your competitors, mapped a customer journey, and highlighted the pain points of your potential clients and how you plan on addressing them. You’ve incorporated every buzzword and acronym your business guru (or the host of […]

Why do people start their own businesses?

A business owner hangs an "open" sign

Yes, that’s a real statistic. According to the US Census, entrepreneurs filed 4.35 million applications for new businesses in 2020, or approximately 11,900 applications per day. It was the busiest year on record for new businesses, and if trends continue, that number is poised to keep increasing. Starting your own business can be a daunting […]