Content marketing & social media: 4 easy tips for getting started
I’ve worked in content marketing and social media for over a decade. I’ve designed infographics, produced and edited videos, presented webinars, and written thousands of blog posts, articles, and scripts for small businesses like yours. I’ve also run dozens of social accounts and campaigns, building and communicating with audiences ranging from dozens to hundreds of […]
Meeting customer expectations during a holiday season like no other
The holiday season never fails to heighten emotions—positive and negative alike. Maybe you’re overjoyed to spend time with your loved ones. Or maybe overstressed trying to figure out what the heck to gift to those loved ones (seriously, Dad, I need one hint or it’s going to be socks again). Maybe you’re thrilled to hear […]
Have trouble handling the emotional weight of phone calls? You’re not alone.
If you’ve stopped by our blog before, you know that we’re big believers in the importance of quick and friendly phone answering for today’s businesses (and if this is your first time here, welcome!) However, knowing that something is important—and actually following through on it—don’t always go hand in hand. If they did, we wouldn’t […]
What your phone number says about your business
Changing phone numbers can be a drag. First, you’re forced to update countless online accounts with your new digits. Then comes an obligatory post on social media informing others of this tragedy. And finally, you have the near-impossible task of memorizing your new and unfamiliar number. To put it plainly, it stinks. Swapping your business […]
How to find and analyze your website traffic
There you are, minding your own business, when a new customer comes in off the street. You strike up a conversation, ask how they heard about you, and learn what your business can do for them. Sounds great, right? Now, imagine doing that 100 times a day. Then, imagine recording the details of each interaction […]
Using virtual receptionists for part-time answering
Small businesses and their teams are capable of superhuman feats—but that doesn’t mean they can be everywhere at once. Sometimes even superheroes need backup. The right part-time virtual receptionist solution can support your business whenever (and however) you need it. Here’s how it works: What is part-time answering? More and more businesses are relying solely […]
What is a conversation really worth? We calculated the exact dollar amount.
Small talk, chit-chat, mindless chatter. Whether you’re stuck talking with someone at a party or a nosy neighbor, our daily lives are filled with moments spent asking ourselves: Is this conversation worth my time? Business owners have things a little different. For them, every conversation is an opportunity to make a sale, delight a customer, […]
Top 3 legal marketing strategies for 2022
Small and medium-sized law firms, with limited resources, depend on their marketing efforts to generate leads. Even if leads are flowing, many firms still struggle to convert enquiries into paying customers. So, with 2022 fast approaching, now is the opportune time to consider the improvements you can make to your law firm’s marketing strategy. What […]
