Expand your market overnight: using bilingual support to reach more small business customers

According to the most recent U.S. Census, over 41 million Americans speak Spanish at home. That’s 1 in 8 people—which means your small business probably already serves a handful of Spanish-speaking customers or clients.

But why stop there?

Whether you want to open up your business to more people or you’re interested in being more inclusive of the people already in your network, one way to do both (almost immediately) is to offer bilingual customer support. It’s a win-win situation that has the potential to bring in countless new opportunities—while also helping you better serve your local community. Here’s how.

Overcome the language barrier.

Small businesses are built on relationships. However, it’s nearly impossible to create meaningful connections with customers when you can’t understand each other. And while learning a new language can be exciting, it also takes time. A lot of time. More time than most small business owners have on their hands, in fact. 

That’s what it means to hit the language barrier. Fortunately, there’s no need to keep bumping up against it when you have a way around it.

A bilingual answering service (like Ruby!) gives your business access to a team of dedicated virtual receptionists able to answer questions, qualify leads, set appointments, and connect with your customers in the language they are most comfortable with (maybe even the only language they speak). 

Stand out against your competition.

Pressure from online retailers and shifting economic realities have made the market for small business customers more competitive than ever. That leaves business owners with the choice to either: compete on price (which is a slippery slope), spend more money on advertising (also slippery), or…

Level up their current service.  

Nothing demonstrates your business’s willingness to meet your customers’ needs like communicating with them in their preferred language. And that dedication to service isn’t likely to go unnoticed—especially if your competitors aren’t holding themselves to a similar standard.

Build long-lasting loyalty and trust.

You (usually) only get one chance at a first impression. That’s why it’s essential to put your best foot forward when connecting with new prospects. It doesn’t stop there, however. Once you’ve turned a first-time caller into a long-term customer or client, you also need to consider the countless impressions that come after.

When you offer bilingual support, Spanish speakers don’t have to feel shame or embarrassment when reaching out to your business because they know someone who understands them will be on the other side of each call. It makes your customers feel valued and understood (literally!). That’s important if you want to establish trust from the very first interaction—and absolutely essential to building the kind of loyalty that leads to lifelong customers.

Get started with bilingual customer support today.

Expanding your service empowers your business to cast a wider net and turn missed opportunities into long-term connections. With the help of a bilingual customer communication service, you can connect with and delight countless new customers—unlocking huge potential for growth. Best of all, it’s an easy way to make your business more accessible while building a positive reputation within a historically underserved community. 

Ready to get started with bilingual customer support? Click the button below to learn how Ruby makes it simple!