Small Business Tip: How to Plan an Inspiring Incentive Campaign

Incentive campaigns keep our virtual receptionists sharp
Photo by Steven Depolo

Oh, the incentive campaign. The mere mention of an incentive campaign, and you’ll either be a kid in a candy store, or you’ll be shakin’ in your boots. I myself get giddy just thinking about the potential. Incentive campaigns are one of our favorite motivators here at Ruby® Receptionists; our team of virtual receptionists are top-notch because we support them in developing their phone answering skills while fostering a little happiness in the process.

Think you can’t host an incentive campaign because of the size of your company or your limited budget? A little goes a long way! Here are four tips on getting started:

  1. Set clear goals. What are you hoping to achieve with your incentive campaign? Are you trying to increase your numbers, move a certain product, build teamwork, improve a particular skill set? Let that be your starting point to build the game.
  2. Know your team. Don’t just make some generic campaign — really think about your audience and who will be participating. What motivates them? Think carefully about the tasks as well as the reward; it will make them feel invested and the participation level will be much greater.
  3. Pick the right reward. It’s true that we all love a monetary reward, but cash is not the only motivator. For example, because our virtual receptionists are female and quite a few of them are novice chefs, kitchen gadgets — and prizes such as manicures and spa days — are always favorites at Ruby. Consider what you want to achieve when you set prizes as well — would a group prize (like a pizza party or a new fun toy for the break room) or an individual prize be more fitting to your campaign?
  4. Build a budget. Incentive campaigns do not have to be expensive. No, really — they don’t! Small tokens of thoughtful appreciation are so important to morale; just focus on the little things that make people’s days better. Small prizes like a long lunch, ice cream parties, gift cards, etc. can be really well-received if you present them thoughtfully.

I’ve already shared a few of our campaigns – like Random Acts of Happiness and Rubies for Rubys. What are favorite campaigns that you’ve hosted or been involved in?

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