Turn your phone into a money-maker with virtual receptionists and call tracking.

Ruby and CallRail: virtual receptionists and call tracking—woman smiles at phone

Ever feel like the odds are against your small business? We’ve all seen the numbers showing that 65% of businesses fail in their first ten years. But the reasons why they fail are often totally preventable!

At Ruby, we’re on a continuing mission to help small businesses beat the odds and find the success that eludes so many. As part of that mission, we’ve partnered our virtual receptionist service with CallRail, a call tracking and marketing analytics platform that helps small businesses spend their ad dollars more effectively.

We’ve also put together a free ebook to explain how you can leverage the dynamic duo of Ruby and CallRail to meet and exceed your business goals fast!

Here’s a peek at what’s inside…

Traditional techniques for over the phone acquisition

The business ecosystem is evolving rapidly. To survive, businesses must adapt if they want to overcome the onslaught of challenges, such as:

  • Overcrowded markets
  • Competing against megacorporations
  • Figuring out cost-effective marketing tactics
  • Meeting sky-high customer expectations
  • Missed calls and missed opportunities
  • Not having enough time in the day to do everything!

The powerful tool any business can use to solve those problems

Perhaps the most powerful tool any small business has access to is the same tool we all carry in our pockets—the phone.

There’s a reason why the smartphone is hailed as “by far the most important consumer invention of the 21st century so far,” according to surveys. It can connect any two people in the world instantly, while also being connected to the internet.

That means any potential customer on Earth can look at your business’s website and ads, then ring you up to ask a question, place an order, or hire your services (depending on what business you’re in).

And that’s why it’s so important to have someone covering your phones 24/7—while also tracking those calls to determine how they found you.

The power of the phone call

Phones are massive lead generators.

Phone-generated leads represent 14% of all small business calls, per a call trend analysis we did of over 16 million calls.

First-time callers are on the rise, too, representing 56% of total calls in 2022. That’s not counting SMS (text message) marketing, social media marketing, mobile marketing, and all the strategies that also rely heavily on phone use!

The two solutions all businesses can benefit from

The emergence of digital commerce and remote work are driving the trend for consumers to call when it is most convenient for them—which doesn’t always align with your business hours. Virtual receptionists can cover those lines day or night, including weekends and holidays! Couldn’t callers just leave a voicemail? Sure. But few will bother. Customers are more demanding than ever. They want instant answers and immediate customer service, and they want it with a personalized human touch. AI may be on the rise, but people still want to talk to other people. Virtual receptionists can make that happen, so you don’t have to hire a pricey full-time receptionist.

Solution #1: virtual receptionists

When a real person picks up, it makes a strong first impression and lays the foundation for a solid business-consumer relationship. You need to build as many of those connections as possible, and then work your tail off to maintain them.

Remember, “Acquiring a new customer can cost five times more than retaining an existing customer,” per OutboundEngine. “The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.”

With a Ruby virtual receptionist on your team, you’ll never miss a call—or an opportunity. They manage calls, book appointments, develop leads, and screen out spammers and robocalls. And the best part? Using the information your business provides, they sound like they’re part of your crew.

Solution #2: call tracking

Call tracking is like assigning an automated detective to determine where your calls are coming from. But how does that help your business, exactly?

Savvy businesses use unique phone numbers for different marketing campaigns. That way, a call tracking service can trace those calls back, allowing you to see which campaigns are working—and which aren’t.

Beyond source tracking, CallRail offers visitor web tracking, call recording, team management features, and power integrations. Oh, and then there’s Conversation Intelligence®, CallRail’s heavy-hitting AI tool that’s been trained on over 650,000 hours of voice data.

Conversation Intelligence® automatically transcribes and analyzes inbound and outbound calls, transforming conversations with callers into actionable data you can use.

From keyword spotting to auto-tagging, lead qualification, and spot-on sentiment analysis, CallRail’s Conversation Intelligence® can not only save your marketing team hundreds of hours of work, but it can also ensure your ad spend goes where it can get the best ROI.

Using virtual receptionists and call tracking to boost your bottom line

As Aristotle said, “The whole is greater than the sum of its parts.” We feel the same way about our partnership with CallRail!

When your business signs up for the dynamic duo of Ruby and CallRail, you’ve got yourself a dream team ready to take your small businesses to the next level.

Efficiently leveraging Ruby’s 24/7 virtual receptionists with CallRail’s AI-powered call tracking can drastically improve customer experiences, enhance lead quality, and offer more accurate measurement of marketing ROI.

With a combo like that on your side, your business can beat the odds and thrive in today’s evolving (and unforgiving) business landscape!

Ready to learn more? Download our free guide: Don’t Call it a Comeback: The Future of Customer Conversations!