Discover Ruby.

Get to know the people invested in your success.

Ruby's all about engaging your customers online and over the phone.

Business owner working at a cafe

Why invest in customer engagement?

66% of consumers say instant, on-demand engagement is a critical decision-making factor when purchasing new goods or services.

Customer expectations are evolving. In today’s on-demand economy, customers want quick answers, personalized service, and to be able to connect in the way they prefer. Right now, someone is looking for your service or product, and if they don’t see an easy way to connect, they’ll move on.

Simply put, a ringing phone or a static web page means missed opportunities.

Engaging your customers is critical to the survival of your business, but so is having the time to serve your customers. Investing in your customers’ experiences ensures whoever engages with your business feels heard, secure, and eager to share their positive experiences with others—but you may not be able to deliver that experience every time.

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“I’m already stretched too thin. How am I supposed to handle the work I already have while creating the experiences my customers demand?”

How Ruby works

Meet your partner in gaining and retaining customers.

At Ruby, we provide small businesses with the services, products, and analytics they need to manage customer interactions and deliver exceptional experiences in an increasingly digital world. Our customer engagement solution authentically connects with website visitors and callers—capturing more opportunities and providing that critical human touch that builds trust in your business.

We take care of your customers so you can take care of business.

Virtual receptionists

Business hours are shifting—days are getting longer making it nearly impossible for a small business owner to get a break and still be “on” for every call. Anyone can answer a phone—but there’s a difference between an answering service and consistently engaging with customers on every call, 24/7. We extensively train our virtual receptionists in empathetic service and are 100% focused on going above and beyond for every caller.

How do Ruby's virtual receptionists work?


We say hello to your caller with a customized greeting. “Thank you for calling ABC Company, how may I help you today?”


Based on your customized call-handling instructions, we either forward the call to you, take a message, or send the caller to voicemail.


When the call is complete, the receptionist sends an email, text, or app notification with the caller’s message and any relevant details.


We can engage your callers in other ways including answering FAQs, scheduling appointments and completing short intake forms.

Learn more about virtual receptionists.

Download our ultimate guide to virtual receptionists for the full scoop!

Stay mobile and in control with our tech.

Cloud-based technology has redefined the office and made it possible to work from anywhere. Hours are shifting, and customer interactions are expanding into the evenings and weekends. There’s a blurring of home and work that can be both empowering and overwhelming.

Staying connected doesn’t have to mean being available 24/7, nor should it. Whether you’re repairing a sink, heading to court, or balancing personal needs, our mobile app lets you control your availability while staying on top of your communication.

Read call and chat transcripts, track usage, view reports, and much more. The Ruby app puts you in control of your business—no matter where you are.


Update receptionists on your preferred call answering instructions, manage chat tags, sync your day’s schedule using Ruby’s calendar integration, and provide messages you’d like relayed to your callers and website visitors.

Quickly follow up with prospects by accessing lead data and important customer details such as phone number, where they’re located, and who referred them.


Show your business number as your caller ID when you make calls from the app, send and receive text messages, and keep your personal number private.


Work from anywhere, never miss an opportunity, and make a great impression.

Explore the Ruby app.

Get more details on how to put the power of the app right into the palm of your hand.

Managed live chat

A ringing phone is an easy indicator of how often prospective and current customers are reaching out, but what about those customer interactions you can’t hear? Every day, potential customers are visiting your website, seeking a solution to their problem. These customers expect quick answers, and 42% won’t bother picking up the phone.

Websites have become the virtual front door, and website chat the equivalent of your greeter. Ruby’s chat specialists deliver the same empathetic and human service as our receptionists while also qualifying potential new customers.


How does Ruby's live chat solution work?


You can select whether a chat prompt automatically displays and/or if visitors can select the ‘Chat’ option. We can then customize the greeting based on the page.


Our live chat specialists gather the visitor’s name and other necessary details throughout the conversation.


Based on the customer’s needs, we can answer FAQs, provide scheduling info, as well as address objections.


Quickly gain insights into your customer’s needs by accessing chat transcripts through your Ruby Dashboard.

Curious about live chat?

We’ll give you all of the details in our ebook.


Looking to dive deeper into the details of our virtual reception and chat services? Our frequently asked questions cover everything from transferring or obtaining phone numbers and billing to our HIPAA compliance and bilingual service.

What is the Ruby difference?

Ruby's core values.

At the heart of everything we do is a promise to treat every call and chat as an opportunity to make a lasting, positive impression.

Rubys are a happy bunch, and we thrive on making others happy. Any interaction, however brief, is a chance to make a positive impression for our customers, so we put care into each detail, from the words we choose to our tone of voice. We believe happiness has a ripple effect: treat people with kindness, and they’re likely to pass it on. And that approach builds loyalty and helps businesses grow.

We’re about more than answering phones and chats—we’re about creating amazing experiences. We take every opportunity to anticipate needs and provide solutions before we’re asked. Nothing gives us a bigger kick than surprising and delighting our customers and their callers. We consider “fine” a four-letter word. Our goal is “WOW!”

When our customers win, we win. We understand what an honor it is for customers to trust us to represent their business, and we’re privileged to create positive first impressions with their callers and website visitors. We enjoy sharing our culture with customers, as well as hearing about their successes. Our customers view us as part of their team, and we view them as part of ours. We’re in this together.

We believe smart technology has the power to enrich personal connections, so improving and refining our service is a constant pursuit. If there’s a way to better the lives of our customers and help their businesses prosper, we’ll find it. Our innovation is fueled by the ideas, dreams, and goals of everyone on our team—customers and coworkers alike.

Change inspires us and learning is a lifelong passion. We adapt, transform, and are energized by what lies ahead for our customers and ourselves. We’re risk-takers at heart, and each decision makes us wiser. In every choice we make, we’re driven by a desire to help our customers, callers, and coworkers flourish.

Ruby is about doing something because it’s the right thing to do, not the thing we have to do. We’re about doing something because it’ll make someone’s day that much better. We do these little things because they add up. They multiply. They expand exponentially. We do these things to brighten someone’s day. We do these things to remind our customers that we have their back. We do them all with heart.

Our commitment to the little things is what helps us deliver on our big promise—to help your business thrive.

Our customers

What we do gets to feel a little less like work because of the people we serve. As a Ruby Coach Briana Hernandez once put it, “Someone has a huge dream, they turn it into a business, and they invite us to be a part of that. That’s really special.”

“Retaining Ruby’s services certainly allows us to project depth of team and stability, yet it’s so much more than answering the phone.”​
Nancy Malone
Financial Advisor & Client Services Manager

“Frankly, I love your company. As much as you extend the compassion and optimism I try to provide my clients, I’ve also learned even more about the value of good customer service from all of you. BTW – the federal court clerk told me earlier that whoever answered my phone was fantastic. You give off the aloha spirit that we are so proud of in this state, even if you are not here.”

Diane Haar

Hawaii Disability Legal

The Ruby ecosystem

Small businesses are the backbone of the U.S. economy, and it takes a village to ensure they’re supported. Ruby works with many associations, and partners to help you run your business efficiently while building relationships with your customers.

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Systems are never more powerful than when all the gears are turning together. We currently integrate with several complementary technologies in the legal industry to share data so you can avoid duplicate data entry!


Community is one of the most important aspects of building a successful business—having colleagues with whom to commiserate and access to resources otherwise out of reach. By partnering with Ruby, your members receive not only a team dedicated to engaging their customers, but exclusive offers to a range of services focused on helping their business grow.


The Ruby story

How it started

In 2003, Ruby started as a small business dedicated to helping other small businesses. We built our business on the belief that creating meaningful human connections in our technology-focused world builds trust, fosters customer loyalty, and helps our customers win new business.

Ruby’s humble beginnings shape every aspect of how we run our business and deliver our services. Our small business history helps us understand the needs of our customers.

What was once a small, four-person business answering phones in a tiny studio has flourished into what we are today. Our customers inspire us every day, and we share in the joy of their success.

A dynamic team of leaders, sharing a single vision.

Ruby’s leadership team brings together small business expertise and years of experience in delivering operational excellence—not to mention robust backgrounds in technology with a dedicated focus on customer experience.


At Ruby, we believe that a WOW-worthy customer experience begins with the employee experience. We value creating an inclusive workplace that celebrates what each Ruby’s unique personality and passions add to our people-powered culture. Find your next adventure at Ruby to build not only a career, but a community dedicated to helping you and our small business customers grow.

Try Ruby for yourself.

Call and talk to a live Virtual Receptionist.
Hear why 10,000+ companies 💖 Ruby.