Top 3 legal marketing strategies for 2022: man looks at laptop

Small and medium-sized law firms, with limited resources, depend on their marketing efforts to generate leads. Even if leads are flowing, many firms still struggle to convert enquiries into paying customers.

So, with 2022 fast approaching, now is the opportune time to consider the improvements you can make to your law firm’s marketing strategy.

What are the immediate changes that will deliver the greatest impact for your business in the year ahead? What can you do better in 2022?

We’ve narrowed down a long list to three areas of sales and marketing that will have the greatest positive impact on revenue for your law firm in the year ahead.

1. Gain rankings with law firm SEO.

Hand holding pen hovering above spiral-bound brown-paper notebook showing page with text: keywording, backlinks, search process, pay-per-click, video marketing, web ranking, project development, target audience

SEO has certainly evolved but high organic rankings remain the lifeblood of law firm marketing. You should be investing a portion of your marketing budget into the right SEO strategies.

Why? Consider the facts about legal consumer behavior:

  • 96% of people seeking legal advice use a search engine.
  • 74% of consumers visit a law firm’s website to take action.
  • 62% of legal searches are non-branded (i.e., generic terms like Denver person injury attorney).
  • 72% of people seeking legal advice only contact one attorney.

If you can get the right prospects (your target audience) to your website and provide the information there to answer their main queries, you will increase the number of paying clients. Period.

How do you do that?

Law firm SEO is sometimes made out to be a complex concoction of magical spells. It is not. The following proven types of actions taken consistently over time will get your website ranking higher:

Keyword research

Identify words or phrases most frequently searched for by your target audience. Keywords form the foundation of SEO campaigns and should be included in content, metadata, URLs, etc.

Keep in mind the difference between transactional queries like best DUI Lawyer in Boston (which implies that the user is looking to hire a lawyer) with informational queries like what’s the drunk driving limit for 18-year-olds in Boston?

Both are important for your SEO strategy.

Content marketing

A law firm should strive to become a topical authority, i.e., the go-to resource for the legal topics you specialize in.

If you can demonstrate to Google that you have a broad yet deep comprehension and mastery of a topic, you will be rewarded with higher rankings. You can achieve this through the content you develop, focus on original, well-referenced and researched content that provides valuable insight into a legal topic.

Try to create regular, up-to-date, long-form articles, practice pages, FAQs, videos, etc. that go into considerable depth. Keep them easy to follow, well-structured, and professionally written/made.

On-site SEO

On-site search engine optimization improves a website’s architecture, content, and code to make it more search engine friendly. You will likely need technical assistance with this, but it helps to understand what types of actions it involves.

On-site SEO is largely about optimizing URL structures, adopting Schema markup language, getting titles and meta descriptions professionally written, improving page load speed, optimizing keyword density, using multimedia, and so on.

Local SEO

Most small and medium-sized law firms target the local area as a rich potential source of new clients.

To do that successfully, local search strategies are essential. The “local panel” dominates the Google search engine results page (SERP) when a specific location is searched for. This means that you need to optimize your Google My Business profile, build citations in local directories, and ensure that local data aggregators are kept up to date with your business’s details.

Lawyer link-building

Every backlink that points to your website is like a digital “vote of confidence” to Google. That means the more of these backlinks you get, the more you will be rewarded with higher rankings—especially if the linking sites are authority sites.

To get more backlinks, focus on guest posting, creating infographics, writing high-quality blog articles, creating eBooks and reports, publishing books, podcasting, gathering awards and joining respected associations.

Reputation management and reviews

If you’re not yet actively gathering and managing reviews to protect your reputation, make 2022 the year when you start.

Almost all potential clients read online reviews before deciding on the law firm to use—and around three-quarters of these only read the most recent ones.

So, a strategy for continually gathering testimonials is important: ask for reviews, set expectations as part of your onboarding process, make it easy for clients to review your firm on chosen platforms (Google, Avvo, Yelp, Facebook, etc.) and try to respond to all reviews.

2. Generate clicks with Google Ads & LSAs.

Closeup of Google Advertising Programs with text: Google Advertising Programs | Attract New Customers: Google AdWords

Google Ads and Local Service Ads (LSAs) are still some of the best options for attracting clients.

To fully understand the importance of Google Ads and Local Service Ads (LSAs), we need to consider the current anatomy of the Google SERP.

Pages now display (in order from the top):

  • Local search ads
  • Google search ads
  • Local search results
  • Featured snippets
  • Local panel (right-hand side panel)
  • Organic search results
  • “People also ask” section

As you can see, ads top the lot. The organic search results remain important, but they have been shifted down the page and are eclipsed by Google Ads.

As with SEO, however, most law firms have not adopted best practices with Google Ads. They often do it themselves, lose money, and give up.

15 quick Google Ads and LSA tips

The following are best practices for your paid advertising campaigns:

  1. Target specific, long-tail keywords. Forget lawyer or personal injury attorney, which are too expensive. Instead, target brain injury lawyer free consult or medical malpractice lawyer free consult.
  2. Specify negative keywords. These are terms that you do not want your ad to show up for (e.g., cities outside your target region).
  3. Use dynamic keyword insertion (DKI) in the ad copy. If you have multiple keywords in an ad group, DKI allows you to have one generic ad serving all these keywords.
  4. Target zip/postal codes. Your target audience may search for suburbs, not just cities—and targeting these suburbs allows you to be more specific.
  5. Create local search ads (LSAs). Linking your Google My Business account to display your address/reviews in local search results increases click-throughs (they display above everything else in Google’s SERP).
  6. Optimize your keyword bidding strategy. Targeting positions 2–4 rather than the top with ads may be a better strategy as searchers may be more selective with clicks.
  7. Bid on your own branded term. Your ad doesn’t come up automatically if someone searches for your brand so make sure you own it or someone may “brand-jack” you.
  8. Use device bid adjustments. Once you know the best performing devices among your target audience, apply bid adjustments for these devices.
  9. Separate your ad groups by theme. This allows you to segment your keywords based upon your audience’s intent and make campaign management more effective.
  10. Use a variety of keyword match types. You should try to use broad match, phrase match, exact match, and negative match.
  11. Use “single keyword ad groups” for highest-performing keywords. The best performing keywords are prized assets that should be optimized accordingly.
  12. Integrate keywords into your ads. Your main keywords should be used in the ad headline, display URL, ad extensions, and body copy.
  13. Test the messaging strength in your ad copy. Test and measure different versions of your copy to see which headline, body text, and call to action work best.
  14. Use ad extensions. Use site link, location and callout extensions as well as structured snippet extensions to help you be more specific about your services and your business.
  15. Leverage remarketing lists for search ads. A simple tracking code on your website lets you retarget potential customers who show interest in your services.

3. Develop a winning intake process.

No marketing campaign is worth a cent if you cannot engage and convert the leads you attract into paying customers. And the best way to do it is with an effective virtual receptionist solution.

If you generate leads but not paying customers, you do not have a marketing problem. You have a sales and intake problem.

We understand that lawyers and sales go together like chalk and cheese. But all businesses need to engage leads to convert them—even if they don’t always call it “sales.”

Ultimately, your intake process with a lead is essential to the success of your firm.

Have you created a process whereby a lead calls in and is instantly made to feel like they are in the right place?

Or do you drive leads away with unanswered calls, unhelpful receptionists, overworked lawyers with no time to spend with prospects, and other negative signals that tell a potential client to “move on?”

Keep in mind that 66% of consumers say instant, on-demand engagement is a critical decision-making factor when purchasing new goods or services.

Customers today expect quick answers, personalized service, and to be able to connect in the way they prefer. It is no different with potential legal clients.

In fact, when people contact a law firm, they are usually going through a stressful time, trying to find answers and peace of mind. A friendly voice that welcomes them, calmly answers questions, and convinces them that they are in the right place is often a huge relief.

That’s where Ruby comes in.

If you’re looking to ensure that your powerful marketing efforts are not wasted—and end up converting into paying customers—Ruby makes sure that people who are looking for your services, see an easy way to connect, and are superbly looked after.

Get more out of your marketing efforts with a winning intake process in 2022

A marketing strategy without a smooth intake process means that leads won’t convert. And an intake process with no leads is of no use to any business.

The two work together in tandem.

When you consider how to improve the marketing elements of your law firm in the months ahead, also consider how successful marketing must be backed up by a solid intake process to really see the gains that your law firm is looking for.

About the author

Calin Yablonski is the Managing Director and lead strategist at JurisPage. Since 2009, he has worked with law firms to design websites and develop comprehensive Search Engine Optimization (SEO) and Google Ads marketing campaigns.

About Uptime Legal

Uptime Legal is a new kind of technology company. We build products that help law firms do the important work that they do.

Our company provides cloud services, document management, practice management and digital marketing services to law firms across North America.

Additional reads you may find interesting...

View All
Content marketing and social media tips: side view of photo editor working in a creative office
Small Business Tips

Content marketing & social media: 4 easy tips for getting started

A single pine tree on a rocky summit
Small Business Tips

Meeting customer expectations during a holiday season like no other

Person at desk in front of computer waiting on phone
Receptionist Tips

Have trouble handling the emotional weight of phone calls? You’re not alone.

Choosing a business number: overhead view of faded yellow vintage telephone with notebook and numbers on monochrome background
Small Business Tips

What your phone number says about your business

How to find and analyze your website traffic: two people look at a computer in a bright office space
Small Business Tips

How to find and analyze your website traffic

Using virtual receptionists for part-time answering - Ruby

Using virtual receptionists for part-time answering

What is a conversation worth: illustration of a confused person with complicated calculations hovering above their head
Small Business Tips

What is a conversation really worth? We calculated the exact dollar amount.

Top 3 legal marketing strategies for 2022: man looks at laptop
Legal Practice Tips

Top 3 legal marketing strategies for 2022

24/7 live chat: a Ruby chat specialist and a potential new client use computers in split screen with a live chat window between them
About Ruby

How Ruby’s 24/7 live chat solution grows your business and saves you time

Why empathy matters for your business: person listening to another person in cafe with laptop, papers, and coffee
Small Business Tips

Why empathy matters for your business

SEO and branding: star-crossed lovers—an illustration of two people with crowns surrounded by flowers
Small Business Tips

SEO and branding: star-crossed lovers

Title card: Authentic small business marketing with Jamie Adams of Scorpion

Ruby partner feature: Authentic small business marketing with Scorpion

Using chat as a sales tool: hands using laptop
Small Business Tips

4 ways to leverage live chat as a sales tool

How to attract more law firm leads: smiling woman in professional attire talks on phone while using laptop
Legal Practice Tips

Treading water? Here’s how to attract more law firm leads.

Needs-based selling: woman using laptop in well-lit office next to large window.
Small Business Tips

Needs-based selling 101

Try Ruby Risk Free

Call to talk to a live virtual receptionist and hear why 10,000+ companies Ruby.

Call Ruby Sign Up
How to attract more law firm leads: smiling woman in professional attire talks on phone while using laptop

Ever feel like you put a ton of effort into generating leads without getting results? It’s a common problem among law firms of all types and sizes. Estate planners struggle. Personal injury lawyers struggle. Huge law firms struggle—and hometown law firms struggle, too.

It’s not the most pleasant experience, to put it mildly. A lack of new cases and clients can jeopardize your firm’s growth plans and threaten your longevity.

Why aren’t potential clients biting on the bait you keep putting out for them?

Let’s explore that question, along with some proven tactics to attract more leads.

To get more leads, know your audience.

You can put out bait all day long, but you won’t catch a single fish if you don’t use the kind of bait they like. In a nutshell (fun fact: fish actually like nuts), that’s where so many law firms mishandle lead generation. They keep putting out the wrong bait, and they’re surprised that the leads don’t bite.

To hook new leads, you have to understand them. That means taking the time to…

1. Know how they search.

People probably aren’t searching for the kinds of neatly packaged keywords attorneys like to think they are. Instead, they tend to start their search for legal assistance with more natural-sounding, “long tail” keywords and phrases.

If you’re leaning hard into “Atlanta premises liability lawyers,” but your best potential clients are searching for “fell in store parking lot” or “bit by neighbor’s dog,” your chosen bait probably isn’t going to reel them in. You’ll get more traction with your marketing if you can incorporate the kinds of words and phrases people use before they know a whole lot about what they truly need.  

2. Know what they ask.

Similarly, it’s important to understand what people are really asking. Most people turn to search engines when they have burning questions. They tend to ask those questions in their own words—words that reflect their understanding of the situation at hand.

So, instead of searching for “estate planning lawyer,” for instance, your leads are probably searching for something more like “what is a revocable trust”—especially on the first search.

They want the right answer for the right question in the right moment. The better you can understand where they’re coming from and offer helpful answers, the closer you’ll be to cementing a relationship with the leads you want.

3. Know what they’ll be looking for next.

It’s essential to know how your potential clients search and what they ask. But you still have to give them some direction if you want them to transition from “visitor” to “lead.”

That’s where your call to action comes in. A call to action indicates to a prospect where to go from here and motivates them take that next step.

For example, if they found you because they searched for “hurt in car accident what to do,” an effective call to action would show them that the next step is to download your resource or schedule a consultation.

Think: “What’s the next thing a lead needs to know?” Put it in front of them and they’ll appreciate the direction.

Have you noticed a theme? It’s always better to think about what your potential clients are looking for and understand their perspective rather than assume you know what they want. In terms of lead generation (and life in general), you can’t go wrong by giving people what they’re looking for!

Lean on the experts to explode your law firm’s lead generation.

You might have been born with natural talent, but no one is born with total expertise in running and marketing a law firm. That’s why it’s important to expand your knowledge and seek the advice of experts.

Our writers, SEO analysts, coaches, designers, and trainers work with lawyers and law firm marketing managers every day. If you have a question or problem, it’s likely that we’ve addressed something like it before. And, if you surprise us, we already have all the tools and knowledge you need to work toward a solution.

Is your lead generation lagging? Are you tired of just treading water? Do you have questions about how to market more strategically and actually move forward? Give Foster Web Marketing a call at 888-886-0939, or request a free marketing analysis.

We’d love to share what we know and get to work on better solutions for you.

Additional reads you may find interesting...

View All
Content marketing and social media tips: side view of photo editor working in a creative office
Small Business Tips

Content marketing & social media: 4 easy tips for getting started

A single pine tree on a rocky summit
Small Business Tips

Meeting customer expectations during a holiday season like no other

Person at desk in front of computer waiting on phone
Receptionist Tips

Have trouble handling the emotional weight of phone calls? You’re not alone.

Choosing a business number: overhead view of faded yellow vintage telephone with notebook and numbers on monochrome background
Small Business Tips

What your phone number says about your business

How to find and analyze your website traffic: two people look at a computer in a bright office space
Small Business Tips

How to find and analyze your website traffic

Using virtual receptionists for part-time answering - Ruby

Using virtual receptionists for part-time answering

What is a conversation worth: illustration of a confused person with complicated calculations hovering above their head
Small Business Tips

What is a conversation really worth? We calculated the exact dollar amount.

Top 3 legal marketing strategies for 2022: man looks at laptop
Legal Practice Tips

Top 3 legal marketing strategies for 2022

24/7 live chat: a Ruby chat specialist and a potential new client use computers in split screen with a live chat window between them
About Ruby

How Ruby’s 24/7 live chat solution grows your business and saves you time

Why empathy matters for your business: person listening to another person in cafe with laptop, papers, and coffee
Small Business Tips

Why empathy matters for your business

SEO and branding: star-crossed lovers—an illustration of two people with crowns surrounded by flowers
Small Business Tips

SEO and branding: star-crossed lovers

Title card: Authentic small business marketing with Jamie Adams of Scorpion

Ruby partner feature: Authentic small business marketing with Scorpion

Using chat as a sales tool: hands using laptop
Small Business Tips

4 ways to leverage live chat as a sales tool

How to attract more law firm leads: smiling woman in professional attire talks on phone while using laptop
Legal Practice Tips

Treading water? Here’s how to attract more law firm leads.

Needs-based selling: woman using laptop in well-lit office next to large window.
Small Business Tips

Needs-based selling 101

Try Ruby Risk Free

Call to talk to a live virtual receptionist and hear why 10,000+ companies Ruby.

Call Ruby Sign Up
Professional sitting at desk on computer, working on a law firm website

Years ago, a law firm’s website could function as little more than a digital brochure and show up in search results. For better or worse, those days are gone. Now, people expect more—a multimedia experience that is faster, more targeted, more helpful, more connected, and more interactive than ever.

And to ensure websites respond to these expectations, Google has recently rolled out algorithm changes that directly impact search engine rankings.

The “Core Web Vitals” are the three metrics that matter most when it comes to page speed, and Google is now using these metrics as a ranking factor. They are:

  • Largest Contentful Paint (LCP): The time it takes for a page’s main content to load. An ideal LCP measurement is 2.5 seconds or faster.
  • First Input Delay: The time it takes for a page to become interactive. An ideal speed is less than 100 milliseconds.
  • Cumulative Layout Shift: The amount of unexpected layout shift of visual page content. An ideal number is less than 0.1.

Google also doesn’t mess around with poor content, unoptimized media, and other things that get in the way of people using your website as intended. Moreover, legal websites—just like medical and financial websites—are held to much higher standards because they potentially impact the lives and wellbeing of the people who use them.  

That means if you want to be seen online and do well in search rankings, you need to meet or exceed the most modern expectations for:

  • Security
  • Privacy
  • Page speed
  • Mobile functionality
  • Overall technical health

But all the above are just the bare basics.

To truly gain an edge, you also need to think about branding, user experience, social connections, photos, videos, and more.

It’s a lot. And it’s why so many lawyers put off making the improvements to their websites that they know they need.

The right web marketing provider can make it much easier for you by diagnosing the specific issues with your website presence and breaking recommendations down into manageable steps. Imagine knowing what specifically is slowing down your page speed—mobile functionality, and technical health? It could be a number of things. Third party scripts, oversized images, bloated and/or dated code… the list goes on. The only way to really know is to look under the hood.

That’s precisely what we do. The team at Foster Web Marketing believes that knowledge is power—and we’re ready to show you exactly how you can get bigger results from your website. We’re offering a no-strings-attached design consultation to Ruby customers. This consultation will help you better understand your Core Web Vital scores, what’s working for your website, what’s not, and what you can do to improve it.

Ready to maximize your website results? Get your one-on-one website design analysis with Foster Web Marketing today!

Additional reads you may find interesting...

View All
Content marketing and social media tips: side view of photo editor working in a creative office
Small Business Tips

Content marketing & social media: 4 easy tips for getting started

A single pine tree on a rocky summit
Small Business Tips

Meeting customer expectations during a holiday season like no other

Person at desk in front of computer waiting on phone
Receptionist Tips

Have trouble handling the emotional weight of phone calls? You’re not alone.

Choosing a business number: overhead view of faded yellow vintage telephone with notebook and numbers on monochrome background
Small Business Tips

What your phone number says about your business

How to find and analyze your website traffic: two people look at a computer in a bright office space
Small Business Tips

How to find and analyze your website traffic

Using virtual receptionists for part-time answering - Ruby

Using virtual receptionists for part-time answering

What is a conversation worth: illustration of a confused person with complicated calculations hovering above their head
Small Business Tips

What is a conversation really worth? We calculated the exact dollar amount.

Top 3 legal marketing strategies for 2022: man looks at laptop
Legal Practice Tips

Top 3 legal marketing strategies for 2022

24/7 live chat: a Ruby chat specialist and a potential new client use computers in split screen with a live chat window between them
About Ruby

How Ruby’s 24/7 live chat solution grows your business and saves you time

Why empathy matters for your business: person listening to another person in cafe with laptop, papers, and coffee
Small Business Tips

Why empathy matters for your business

SEO and branding: star-crossed lovers—an illustration of two people with crowns surrounded by flowers
Small Business Tips

SEO and branding: star-crossed lovers

Title card: Authentic small business marketing with Jamie Adams of Scorpion

Ruby partner feature: Authentic small business marketing with Scorpion

Using chat as a sales tool: hands using laptop
Small Business Tips

4 ways to leverage live chat as a sales tool

How to attract more law firm leads: smiling woman in professional attire talks on phone while using laptop
Legal Practice Tips

Treading water? Here’s how to attract more law firm leads.

Needs-based selling: woman using laptop in well-lit office next to large window.
Small Business Tips

Needs-based selling 101

Try Ruby Risk Free

Call to talk to a live virtual receptionist and hear why 10,000+ companies Ruby.

Call Ruby Sign Up

With more than 2 billion active users, the power and reach of YouTube are undoubted. 

How can you take advantage of the massive audience and get them to engage with your business?

Live streaming your content to YouTube is a highly effective way to build and engage with your audience—with the option to move to different platforms to monetize your viewers down the line. 

Looking for inspiration for the type of content you can live stream?

We’ve got four tried and true formats and some great tips to engage your audience, but first, let’s look at why live-streaming should be part of your marketing mix. 

Table of Contents

Does YouTube Live work?

Live streaming is developing into a vital strand of marketing strategies, and with good reason. 

Recently, we took a dive into the facts about live streaming and found some data that underlines the importance of engaging your audience with live-streamed content

  • In 2020, 20% of people who attended a live-stream event did so because they couldn’t make it to the real thing.
  • 66% of content marketers, mainly from the US, include live streaming as part of their content mix.
  • Chinese e-commerce giant Taobao generated revenues of $15.1 billion through live streaming in 2018.
  • There’s a clear demand for live streaming, with 47% of people who watch live streams watching more of the content in 2020 than the previous year.
  • The second most-watched live stream in the USA in June 2021 was Apple’s keynote speech at WWDC.

From this data, it’s clear that live streaming is a content format that is in demand and has the ability to drive your business forward. 

We’re looking at effective live-stream formats, next.

4 types of YouTube live streams you can host

When you decide your business is ready to go live on YouTube, you need to choose the right format for your needs. 

The industry you’re in, your target audience, and what you hope to achieve from your YouTube content will all be factors when choosing how you’re going to go live.

You might have a strong background in filming and editing together engaging content, but live-streaming is a different skill to master. 

It’s worth noting that you do need to verify your YouTube account before you can stream, and it can take up to 24 hours for the option to become available once you activate it, so plan ahead!

Streaming from a mobile device also requires you to have at least 1,000 subscribers—you might need to start off with webcam streaming and build your audience if your channel is still small.

With that, here are four different formats you can use for your live content to get your audience engaging with you.

Type #1: office hours & Q&A

Screenshot of Erin on Demand using YouTube Live
Image source: YouTube

The social media and brand strategy company Erin on Demand hosts live streams roughly once a month, and in May 2021, Erin ran a Q&A session. 

The live chat was running throughout the session and viewers were invited to ask their questions on the topic of Instagram marketing. 

Throughout the live stream, Erin referred to the feed of comments and questions and answered them for everyone watching. 

When you answer questions live it not only keeps your audience watching to see if their question gets answered, it also shows your knowledge on your subject; you’re confident enough to not need a script and can answer everything that crops up!

Type #2: webinars

Image source: YouTube

At the start of 2021, the team here at Uscreen wanted to educate our audience about the new features we have coming up and address some of the questions our users have. 

As well as having three expert team members—our CEO PJ Taei, Head of Marketing Tamara, and our in-house content creator Daniel—on hand to go through the changes on our video streaming platform, we had folks from our team on hand in the chat and ready to answer questions, as you can see in the screenshot above.

This is a great way to make sure your audience knows they’re being listened to and feedback can be captured whilst your live video also sticks to the plan.

Type #3: conferences

Image source: YouTube

SaaStock regularly hosts events and conferences and has moved from in-person to online events due to the pandemic, streaming their recent events live on YouTube. 

Conference streams can get rather long – the one  in our example ran to over 4 and a half hours of content!

At the start, the CEO of the company Alex Theuma introduces the conference and explains the different events that will be available throughout the day so viewers know what’s in store and stay engaged.

Type #4: news & noteworthy events

Screenshot of Ryte.com using YouTube Live to stream about current events
Image source: YouTube

Ryte.com is a software-as-a-service company that offers SEO products and regularly streams live content about industry trends such as Google updates. 

The company covers recent events in their industry, making their content relevant and appealing to their audience. 

What’s more, they post their content every single week, making it an event that their fans can build a routine around and regularly engage with. 

Now we’ve seen how some companies are using the power of YouTube live, let’s look at some tips to get your YouTube strategy working for you.

3 tips for hosting successful YouTube Live events

Tapping into a new creative way to market your business is always exciting, even when there are risks involved

Testing what works to engage your audience is important, but it’s always worthwhile getting a head start with some tips so you hit the ground running. 

Here are our top three tips to get your YouTube campaign off to a successful start.

Tip #1: Promote your live streams.

Whether you’re just learning about managing your social media presence or you’re a seasoned pro, you’ll understand how important it is to promote your live streams to your existing audience, as we do at Uscreen. 

Screenshoot of Uscreen promoting a live event on Facebook
Image source: Facebook

You can also use your website and blog as a way to inform your audience about your live streams or start a new blog to support your efforts if you’ve not got one already. 

Any channels that you already use to communicate with your audience can be taken advantage of to build awareness of and engagement with your YouTube live streams.

Inviting question submissions ahead of time and encouraging people to subscribe to your channel to get notifications can make sure people have a strong incentive to tune in, also.

Tip #2: Encourage real-time participation.

Once you have your audience watching your live stream, you need to make them feel part of the experience.

A really simple and effective way to do this is to ask them to participate in the live chat feature that YouTube offers. 

Screenshot of Uscreen and Restream hosting an event on YouTube Live with a real-time chat conversation
Image source: YouTube

In Uscreen’s recent collaboration with Restream.io, one of their subscribers asked a question in the live chat and the presenters answered the question in real-time. 

Your audience will want to be present for your live streams if they know they can get your attention and even get a question answered live.

Other techniques you can use to get your audience using the chat is to invite them to leave a comment with their location or to confirm if they’re a new viewer or a long-term fan. 

This can give you an insight into your audience as well as give you information to refer to during your stream if needed. 

Tip #3: Be consistent.

As we saw with Ryte.com a little further up, hosting your YouTube live streams regularly and consistently is a great way to build up your audience. 

Most of your viewers will have a schedule they work to, so time your live stream so that it can claim a regular spot on their calendar and begin to build a following. 

Ensure that the content you cover in your live streams is consistent, too. 

Screenshot of a YouTube channel's live videos
Image source: YouTube

When we look at Restream.io’s list of videos on YouTube, you can see that they have a regular schedule of streamed content with “The Science of Live Streaming” and “Livestream to Podcast” being two recurring shows.

Now over to you

That’s our quick guide to using the power of live streaming to connect with your audience. 

By choosing the right format, telling your audience about your live event, then engaging with them through live chat, you’ll be able to form a deeper connection with your small business. 

Broadcasting at the same time of the day and week and sticking to the topics your audience cares about should see your viewer and subscriber numbers steadily grow and increase the number of people who engage with your business. 

Jump into YouTube live-streaming and see how it can help grow your business. 

Headshot of PJ Taei, founder and president of Uscreen

PJ Taei is the founder and president of Uscreen, an all-in-one video monetization and OTT platform that empowers video entrepreneurs and creators to monetize their content and build thriving businesses around their videos.

Additional reads you may find interesting...

View All
Content marketing and social media tips: side view of photo editor working in a creative office
Small Business Tips

Content marketing & social media: 4 easy tips for getting started

A single pine tree on a rocky summit
Small Business Tips

Meeting customer expectations during a holiday season like no other

Person at desk in front of computer waiting on phone
Receptionist Tips

Have trouble handling the emotional weight of phone calls? You’re not alone.

Choosing a business number: overhead view of faded yellow vintage telephone with notebook and numbers on monochrome background
Small Business Tips

What your phone number says about your business

How to find and analyze your website traffic: two people look at a computer in a bright office space
Small Business Tips

How to find and analyze your website traffic

Using virtual receptionists for part-time answering - Ruby

Using virtual receptionists for part-time answering

What is a conversation worth: illustration of a confused person with complicated calculations hovering above their head
Small Business Tips

What is a conversation really worth? We calculated the exact dollar amount.

Top 3 legal marketing strategies for 2022: man looks at laptop
Legal Practice Tips

Top 3 legal marketing strategies for 2022

24/7 live chat: a Ruby chat specialist and a potential new client use computers in split screen with a live chat window between them
About Ruby

How Ruby’s 24/7 live chat solution grows your business and saves you time

Why empathy matters for your business: person listening to another person in cafe with laptop, papers, and coffee
Small Business Tips

Why empathy matters for your business

SEO and branding: star-crossed lovers—an illustration of two people with crowns surrounded by flowers
Small Business Tips

SEO and branding: star-crossed lovers

Title card: Authentic small business marketing with Jamie Adams of Scorpion

Ruby partner feature: Authentic small business marketing with Scorpion

Using chat as a sales tool: hands using laptop
Small Business Tips

4 ways to leverage live chat as a sales tool

How to attract more law firm leads: smiling woman in professional attire talks on phone while using laptop
Legal Practice Tips

Treading water? Here’s how to attract more law firm leads.

Needs-based selling: woman using laptop in well-lit office next to large window.
Small Business Tips

Needs-based selling 101

Try Ruby Risk Free

Call to talk to a live virtual receptionist and hear why 10,000+ companies Ruby.

Call Ruby Sign Up
Help wanted sign hung in reflective window

Feeling the pinch of the 2021 labor shortage? You’re not alone. Everywhere we look, there’s another story detailing the difficulties businesses are having in hiring and retaining employees. It’s a challenge that extends across all industries and geographies, from restaurants unable to staff busy shifts to American Airlines’ recent cancellation of 950 flights due to limited staffing.

Due to capacity issues, many companies may not be able to handle the additional business that their marketing efforts deliver. To complicate the situation further, recruiting has become highly competitive. In these unusual times, it often takes more than posting an open position on job sites to find the perfect candidate. And while employers may be willing to pay a premium to attract new hires, recruitment budgets are not unlimited.

With that in mind, we wanted to share some under-the-radar tactics that businesses can deploy to help recruit talent. You might not immediately think of online listing platforms such as Google My Business and YP.com (AKA the Yellow Pages’ website) as recruitment tools, but these platforms can act as your digital “help wanted” sign for little or no cost.

Google My Business posts

Claiming and optimizing your Google My Business (GMB) profile is the first step towards securing your business’s online hyperlocal presence. Make sure you understand the importance of GMB and start the process of claiming your listing if you haven’t already. One easy way to capture the attention of your GMB profile visitors is through GMB posts. Posts appear on your profile, just below your core business information. Keep in mind that GMB profiles often get more traffic than a business’s website itself, so your profile is a great place to display that “help wanted” sign!

Google My Business recruitment post example 

Text: Hales Sand & Gravel, A CRH Company
Nov 23, 2020
WE'RE HIRING!
Join Our Team!
Nov 23 - Nov 30
Hales Sand & Gravel is looking for a Ready Mix Driver to JOIN OUR TEAM! To do this job, you will need to have excellent customer service skills and a Class A or Class B

Your GMB recruitment post can link back to your company’s career page (or any page you’d like) for application fulfillment, and can stay posted to your profile until the position is filled.

Online listings

There are many online listing platforms where you can further your recruitment efforts. YP.com, Bing, and Yahoo are just a few of the hundreds of sites that host your business information and are frequented by internet users. Many of these sites have an area to display a short “featured message,” which can be the perfect area to let visitors know you’re hiring.

Check out this online listing of ours, for example:

Google My Business recruitment post example

Text:
DSG 
Advertising Agency, Internet Marketing 
Website
You're unique and so are we. We're a team of creative thinkers who aren't afraid to break tradition and explore outside the box. Unique challenges demand unique solutions - and ours are built to scale. Authenticity and transparency are our guiding principles, which means complete focus on helping you make the right choices for your business. Our network of trusted partners has been rigorously vetted and stress tested. We're about working smart. And we're about getting things done. less
Website: dsgssi.com
Address: 255 Great Valley Pkwy, Ste 120, Malvern, PA 19355
Phone: (610) 640-1454
Hours: Open Now
Hours may change under current circumstances
Merchant Verified
We're hiring! Click to learn more.

You can update your online listings manually, or save time by updating them automatically through tools such as Yext. Yext is an online listing management platform that distributes your business information to Bing, Yahoo, YP, and over 150 other global digital search, directory, navigation, and voice platforms. When you edit your business information through Yext, the change is reflected across all your online listings. That means you can essentially post that digital help wanted sign across dozens of sites with a single click. Yext is available through certified partners at a competitive price.

Traditional recruitment sites

To complement these tactics, we recommend advertising your open positions through traditional job posting boards such as LinkedIn, Indeed, and ZipRecruiter, as well as any smaller hiring sites specific to your industry. These sites offer various pricing plans ranging from free to premium sponsored job listings, and they’re proven channels for bringing in steady flows of applicants.

Leveraging your online presence platforms for recruitment purposes extends your reach beyond traditional job sites and hiring outreach methods. By extending your recruiting efforts to your online listings, you can ensure that you find the perfect person for the job, every time—in 2021 and beyond.

Learn more about the 2021 labor shortage in Ruby’s infographic.


DSG is a Marketing Agency in Malvern, PA.

Additional reads you may find interesting...

View All
Content marketing and social media tips: side view of photo editor working in a creative office
Small Business Tips

Content marketing & social media: 4 easy tips for getting started

A single pine tree on a rocky summit
Small Business Tips

Meeting customer expectations during a holiday season like no other

Person at desk in front of computer waiting on phone
Receptionist Tips

Have trouble handling the emotional weight of phone calls? You’re not alone.

Choosing a business number: overhead view of faded yellow vintage telephone with notebook and numbers on monochrome background
Small Business Tips

What your phone number says about your business

How to find and analyze your website traffic: two people look at a computer in a bright office space
Small Business Tips

How to find and analyze your website traffic

Using virtual receptionists for part-time answering - Ruby

Using virtual receptionists for part-time answering

What is a conversation worth: illustration of a confused person with complicated calculations hovering above their head
Small Business Tips

What is a conversation really worth? We calculated the exact dollar amount.

Top 3 legal marketing strategies for 2022: man looks at laptop
Legal Practice Tips

Top 3 legal marketing strategies for 2022

24/7 live chat: a Ruby chat specialist and a potential new client use computers in split screen with a live chat window between them
About Ruby

How Ruby’s 24/7 live chat solution grows your business and saves you time

Why empathy matters for your business: person listening to another person in cafe with laptop, papers, and coffee
Small Business Tips

Why empathy matters for your business

SEO and branding: star-crossed lovers—an illustration of two people with crowns surrounded by flowers
Small Business Tips

SEO and branding: star-crossed lovers

Title card: Authentic small business marketing with Jamie Adams of Scorpion

Ruby partner feature: Authentic small business marketing with Scorpion

Using chat as a sales tool: hands using laptop
Small Business Tips

4 ways to leverage live chat as a sales tool

How to attract more law firm leads: smiling woman in professional attire talks on phone while using laptop
Legal Practice Tips

Treading water? Here’s how to attract more law firm leads.

Needs-based selling: woman using laptop in well-lit office next to large window.
Small Business Tips

Needs-based selling 101

Try Ruby Risk Free

Call to talk to a live virtual receptionist and hear why 10,000+ companies Ruby.

Call Ruby Sign Up

Stay ahead. Improve efficiency. Eliminate busywork. Embrace technology.

Easier said than done, right?

Attorneys and law firms of all kinds would love nothing more than to streamline their practices and claim more time for themselves with tech tools—but making it happen isn’t always easy. Change can be painful, particularly when multiple stakeholders are involved. In fact, according to the 2020 Future Ready Lawyers Survey, 53% of 700 legal professionals surveyed said the greatest barrier to change in law firms is the difficulty of change management and leadership resistance to change.

The legal technology pros at Lawyaw have helped numerous attorneys and firms effectively manage change and prepare for new technology. In an article on their site, they offer advice on how to do exactly that. Specifically, they recommend focusing on the “why” behind the change, painting a clear picture of the “before” and “after,” and managing internal objections proactively.

Here are a couple more of Lawyaw’s tips:

Assemble an implementation team.

Adopting new technology is not a one-person job. You need a dedicated team to manage separate parts of the change, from evaluation to training.

In general, the more people using the software, the bigger the implementation team because you’ll want to have advocates of the new solution helping with outreach to the rest of the organization.

Here is an effective makeup of an implementation team:

  • Project owner: Usually the person spearheading the change. It could be a partner, the CEO, or another experienced member of the team. This person will assign other roles.
  • Project manager: In charge of organizing the implementation process, including working out the budget, defining technology requirements, and forming a list of potential vendors.
  • System administrator: Works (often with IT) to oversee the system’s setup. This should be a tech-savvy individual since some software setup can verge on complicated.  
  • Superstar end-user(s): The go-to person (or people) who act as a liaison between end-users and the implementation team. During implementation, superstars will be available to help troubleshoot with end-users.

Drive user adoption with quality training.

No one wants to use something they don’t fully understand. If your team isn’t properly taught how to do something, they will revert back to old, less efficient systems.

Firms take on new technology. Everyone is excited. But, after those initial onboarding meetings, no one is using it and the ROI remains unseen. That’s why it is so critical to create an effective, personalized training program—one that makes relevant team members feel comfortable with the new platform.

To optimize training for your team on the new system…

  • Leverage influential users: Along with your superstar, those who are succeeding more quickly can help those who are struggling.
  • Document the processes in a centralized location: Sometimes lawyers just want to figure it out on their own. They can easily do that if the processes and technical information are easily referenced.
  • Host individual sessions: Some people might not voice concerns or challenges in a group session.
  • Focus on the most critical features: It is easy to become overwhelmed by all the bells and whistles of new software. To avoid flashbang, stick with the most important features at first. Then, when people are comfortable, you can move onto others.

These are just a couple of the ways attorneys and firms can ensure smooth and successful change management. For more, read the full article, “Managing Change and Preparing for New Technology.”

Another simple way to save time? Legal document automation. By transforming your documents into easy-to-fill, reusable templates, you’ll gain serious time back in your day. You’ll also reduce waste, minimize errors, and create better experiences for the clients you serve. Learn how it works at Lawyaw.com.

(Speaking of better client experiences and more time in your day, did you know that Ruby can double your billable hours? Find out how.)

Additional reads you may find interesting...

View All
Content marketing and social media tips: side view of photo editor working in a creative office
Small Business Tips

Content marketing & social media: 4 easy tips for getting started

A single pine tree on a rocky summit
Small Business Tips

Meeting customer expectations during a holiday season like no other

Person at desk in front of computer waiting on phone
Receptionist Tips

Have trouble handling the emotional weight of phone calls? You’re not alone.

Choosing a business number: overhead view of faded yellow vintage telephone with notebook and numbers on monochrome background
Small Business Tips

What your phone number says about your business

How to find and analyze your website traffic: two people look at a computer in a bright office space
Small Business Tips

How to find and analyze your website traffic

Using virtual receptionists for part-time answering - Ruby

Using virtual receptionists for part-time answering

What is a conversation worth: illustration of a confused person with complicated calculations hovering above their head
Small Business Tips

What is a conversation really worth? We calculated the exact dollar amount.

Top 3 legal marketing strategies for 2022: man looks at laptop
Legal Practice Tips

Top 3 legal marketing strategies for 2022

24/7 live chat: a Ruby chat specialist and a potential new client use computers in split screen with a live chat window between them
About Ruby

How Ruby’s 24/7 live chat solution grows your business and saves you time

Why empathy matters for your business: person listening to another person in cafe with laptop, papers, and coffee
Small Business Tips

Why empathy matters for your business

SEO and branding: star-crossed lovers—an illustration of two people with crowns surrounded by flowers
Small Business Tips

SEO and branding: star-crossed lovers

Title card: Authentic small business marketing with Jamie Adams of Scorpion

Ruby partner feature: Authentic small business marketing with Scorpion

Using chat as a sales tool: hands using laptop
Small Business Tips

4 ways to leverage live chat as a sales tool

How to attract more law firm leads: smiling woman in professional attire talks on phone while using laptop
Legal Practice Tips

Treading water? Here’s how to attract more law firm leads.

Needs-based selling: woman using laptop in well-lit office next to large window.
Small Business Tips

Needs-based selling 101

Try Ruby Risk Free

Call to talk to a live virtual receptionist and hear why 10,000+ companies Ruby.

Call Ruby Sign Up
A closeup of a digital timer counter on tablet—the timer reads 00:03.18

Speed usually seems like a luxury. When it comes to faster cars, faster shipping, faster computers, or faster service, we appreciate the time saved—but we don’t think of it as necessary. In most of those cases, the slower model works just fine if you’re willing to wait.

The speed of your website, however, is much more than a little luxury. In fact, it’s a key factor in your ability to bring in and convert leads. A single second shaved off your website’s load time can be the difference between missing and attracting new business.

Ready to multiply the power of your website? Think fast! Here are three big ways a little extra speed can connect you with more customers or clients:

1. A fast website can improve your search rankings.

Countless businesses compete every day to get their websites to the top of Google Search—and for good reason. Organic searches through Google account for a sizable chunk of the traffic to most websites, putting businesses in contact with potential clients and customers they may not otherwise reach.

In May 2021, Google plans to launch a major algorithm update that puts more emphasis on page speed. In other words, how fast a webpage loads will influence the page’s rank in search results. While page speed has been an ingredient in the rankings mix for a while, this update significantly raises the bar and shifts website load time from a general consideration into a set of detailed metrics.

The bottom line is that, all other things being equal, websites that hit the bar on Google’s speed metrics will rise in the rankings, and slower websites will fall. And, while speed won’t be the only ranking factor that matters, it will soon take up a much bigger portion of the pie.

Want more details? Get up to speed with Google’s 2021 page speed updates here.

2. Faster websites make for better user experiences.

The faster your website loads, the better the experience it provides to your users—including your existing and prospective customers and clients.

To understand why, consider your own experience online: How do you feel when you try to use a slow-loading website? How about when the elements on a page shift around as it loads? Do you usually wait around, or do you back up and try a different website?

We all know what it’s like to wait too long for a website to tell us what we need to know. Whether you’re looking for a restaurant’s menu on your phone or searching for a local attorney’s services on your desktop, it’s frustrating to hit a slow-loading, laggy, or broken website. Moreover, it can shake your confidence in the service that business might provide—and, in all likelihood, prompt you to visit a different destination instead.

When your website is slow to load, it’s likely that your prospects are frequently choosing your competitors over you. Their immediate needs—to find answers, to access information, to get help—almost always outweigh any concerns about who meets those needs.

In terms of online search, it’s not just about finding the right answer—but the fastest one.  

This is especially important for attorneys, doctors, and other professionals who help people with potentially life-changing problems. If prospective clients have to wait for your website to load, or if it’s sluggish as they use it, they’re going to build an impression of your business itself as slow, sluggish, and inconsiderate of their time. 

3. Website speed can accelerate conversions.

Attracting people to your website via Google and providing a great user experience when they get there are the first steps. Now, let’s talk about conversions.

Faster websites are better at getting visitors to convert—i.e., complete a desired action, like filling out a contact form, downloading an offer, or clicking to call.

It’s not just a gut feeling. All kinds of businesses—from auto retailers to doctors and lawyers—have found that shaving even milliseconds from loading speeds can drive an uptick in conversions. Likewise, for every second of delay in load speed on mobile devices, conversions can fall by up to 20%.

Website speed affects retention and referral rates well. Users may convert once on a slow site, but they are less likely to return to the same business again or recommend the business to their friends and family. Ensure your website loads quickly, and you won’t miss out on valuable word-of-mouth marketing!

Get up to speed with award-winning website experts on your side.

These are just a few reasons to invest in your website and considerations for providing your visitors with the best possible experience. Clearly, a speedy website matters. And, thanks to Google, 2021 is the year where it really matters.

The good news is that you don’t have to spend hours of your time optimizing your online presence alone. Get your website up to speed by getting in touch with the experts at Foster Web Marketing.

Give our team a call at 888.886.0939, or schedule a website design consultation to learn about your current site speed and how to improve it!

For more tips about creating and improving your online presence, check out Ruby’s free guide.


Molly McCormick is Director of Marketing at Foster Web Marketing.

Additional reads you may find interesting...

View All
Content marketing and social media tips: side view of photo editor working in a creative office
Small Business Tips

Content marketing & social media: 4 easy tips for getting started

A single pine tree on a rocky summit
Small Business Tips

Meeting customer expectations during a holiday season like no other

Person at desk in front of computer waiting on phone
Receptionist Tips

Have trouble handling the emotional weight of phone calls? You’re not alone.

Choosing a business number: overhead view of faded yellow vintage telephone with notebook and numbers on monochrome background
Small Business Tips

What your phone number says about your business

How to find and analyze your website traffic: two people look at a computer in a bright office space
Small Business Tips

How to find and analyze your website traffic

Using virtual receptionists for part-time answering - Ruby

Using virtual receptionists for part-time answering

What is a conversation worth: illustration of a confused person with complicated calculations hovering above their head
Small Business Tips

What is a conversation really worth? We calculated the exact dollar amount.

Top 3 legal marketing strategies for 2022: man looks at laptop
Legal Practice Tips

Top 3 legal marketing strategies for 2022

24/7 live chat: a Ruby chat specialist and a potential new client use computers in split screen with a live chat window between them
About Ruby

How Ruby’s 24/7 live chat solution grows your business and saves you time

Why empathy matters for your business: person listening to another person in cafe with laptop, papers, and coffee
Small Business Tips

Why empathy matters for your business

SEO and branding: star-crossed lovers—an illustration of two people with crowns surrounded by flowers
Small Business Tips

SEO and branding: star-crossed lovers

Title card: Authentic small business marketing with Jamie Adams of Scorpion

Ruby partner feature: Authentic small business marketing with Scorpion

Using chat as a sales tool: hands using laptop
Small Business Tips

4 ways to leverage live chat as a sales tool

How to attract more law firm leads: smiling woman in professional attire talks on phone while using laptop
Legal Practice Tips

Treading water? Here’s how to attract more law firm leads.

Needs-based selling: woman using laptop in well-lit office next to large window.
Small Business Tips

Needs-based selling 101

Try Ruby Risk Free

Call to talk to a live virtual receptionist and hear why 10,000+ companies Ruby.

Call Ruby Sign Up
A close-up of peanut butter cups (candy), some stacked, some halved to show the peanut butter filling, on a dark gray background

It is amazing to think that Google was founded almost 22 years ago and went public in August 2004, over 16 years ago! During this time, rapid change has been the one constant in the world of search. Search continues to evolve as consumers shift the devices, platforms, and intent of their search behavior, and that evolution isn’t showing any signs of slowing down. If anything, the rate of change is only accelerating!

This presents major opportunities for growing businesses. By staying current on emerging trends and adjusting your tactics wisely, you can gain an edge in your market.

At DSG, we help clients of all kinds do exactly that. Here are a few insights and tips you can use to improve your SEO performance.

PPC and SEO: unique marketing channels that yield complementary data

If your business is like many, you rely on both paid and organic marketing to expand your reach and generate revenue online. There is a delicate balance between paid and organic marketing.  Often, we encounter businesses who look at the data from their paid and organic search tactics as separate entities. However, when businesses strategize properly, they can use two powerful forms of paid and organic marketing—PPC and SEO—in harmony to maximize efficiency and spend smarter ad dollars.

First, let’s define our terms. PPC (Pay Per Click) is a method of driving clicks through paid search campaigns via keyword bidding. SEO (Search Engine Optimization) aims to increase your business’s organic search engine rank by improving the discoverability, relevance, and authority of your website.

PPC and SEO each have separate roles, but that doesn’t mean that they need to work independently. PPC and SEO share a common goal: attracting people to click to your website. In other words, it’s like chocolate and peanut butter–two great tastes that taste great together.

So, why not mash ‘em up? Let’s look at how SEO and PPC can support each other. A holistic approach to search will help you navigate an increasingly complex landscape.

Keyword trends can inform strategies.

Here are some strategies you can use to intertwine your SEO and PPC data to gain a holistic view of your campaigns:

  1. First, identify high ranking keywords from your organic search campaigns. Use this data to reduce or eliminate your bids on these same keywords in your PPC campaigns—especially if a campaign has a high cost per click. If you’re already ranking well for these keywords organically, it becomes less valuable to spend your PPC budget on them.

  2. Second, analyze data on your PPC click-through rates. Identify keywords with an above-average PPC click-through rate but a low organic click-through rate, and then incorporate those keywords into your SEO tactics. This data indicates that these keywords are highly relevant and valuable, and should be a high-priority target for your SEO strategy. This enables you to extend your digital reach without extending your marketing budget.

What’s your online listing strategy?

The way that we conduct searches is evolving. People no longer search using a singular keyword—they ask questions that reveal specific needs and high intent. If you want to get serious about your search engine optimization, you need to get serious about your online listings.

In fact, 70% of search queries contain three or more keywords. This means your customers are searching with the intent to answer specific questions about your business—they’re not just looking for you, but looking for information about why your business is the best fit for their needs.

Changes in search behavior also reflect the rise of omnichannel customer experiences. These days, a customer may start their search on Google, but experience a journey of many different platforms before arriving at their final purchasing destination.

We all do it without giving it a second thought. For instance, when you’re in search of tonight’s dinner, you may hypothetically start by Googling “pizza places near me.”  Once you’ve discovered a contending pizza shop, you might visit their Yelp page to check out reviews, then their Facebook and Instagram to see if they’re running any special deals. Finally, you plug their name into Waze and drive to your destination. All of these platforms—Google, Yelp, Facebook, Instagram, and Waze—played a role in your purchasing decision, and you may not have arrived at your destination if the pizza shop had missing information.

For this reason, it’s more important than ever to ensure that your hyperlocal presence is robust and your digital listings are complete with relevant information on your business.

Today, business listings require more than just a business’ name, address, phone number. Search, social, navigation, and voice platforms offer rich libraries of additional attributes that allow businesses to share the information that their customers are searching for. For example, businesses have the ability to specify holiday hours, pickup/drop-off/delivery capabilities, FAQs, products, menus, and much more.

When a business’ online presence is fully populated with hours, reviews, photos, and relevant information like menus or product lists, consumers are 197% more likely (PDF)  to view that business as a place they can depend on. Proactively offering solutions to these queries helps your customers to find you.

These are just a few considerations for harmonizing SEO and PPC, and boosting your business’ performance in search. For a deeper discussion about these concepts, check out our recent webinar—you can watch the full recording here.

For more information about optimizing your online presence, check out Ruby’s free guide.


DSG is a digital marketing agency in Malvern, PA.

Additional reads you may find interesting...

View All
Content marketing and social media tips: side view of photo editor working in a creative office
Small Business Tips

Content marketing & social media: 4 easy tips for getting started

A single pine tree on a rocky summit
Small Business Tips

Meeting customer expectations during a holiday season like no other

Person at desk in front of computer waiting on phone
Receptionist Tips

Have trouble handling the emotional weight of phone calls? You’re not alone.

Choosing a business number: overhead view of faded yellow vintage telephone with notebook and numbers on monochrome background
Small Business Tips

What your phone number says about your business

How to find and analyze your website traffic: two people look at a computer in a bright office space
Small Business Tips

How to find and analyze your website traffic

Using virtual receptionists for part-time answering - Ruby

Using virtual receptionists for part-time answering

What is a conversation worth: illustration of a confused person with complicated calculations hovering above their head
Small Business Tips

What is a conversation really worth? We calculated the exact dollar amount.

Top 3 legal marketing strategies for 2022: man looks at laptop
Legal Practice Tips

Top 3 legal marketing strategies for 2022

24/7 live chat: a Ruby chat specialist and a potential new client use computers in split screen with a live chat window between them
About Ruby

How Ruby’s 24/7 live chat solution grows your business and saves you time

Why empathy matters for your business: person listening to another person in cafe with laptop, papers, and coffee
Small Business Tips

Why empathy matters for your business

SEO and branding: star-crossed lovers—an illustration of two people with crowns surrounded by flowers
Small Business Tips

SEO and branding: star-crossed lovers

Title card: Authentic small business marketing with Jamie Adams of Scorpion

Ruby partner feature: Authentic small business marketing with Scorpion

Using chat as a sales tool: hands using laptop
Small Business Tips

4 ways to leverage live chat as a sales tool

How to attract more law firm leads: smiling woman in professional attire talks on phone while using laptop
Legal Practice Tips

Treading water? Here’s how to attract more law firm leads.

Needs-based selling: woman using laptop in well-lit office next to large window.
Small Business Tips

Needs-based selling 101

Try Ruby Risk Free

Call to talk to a live virtual receptionist and hear why 10,000+ companies Ruby.

Call Ruby Sign Up
Sales Support

Already a Ruby customer?

Let’s get started.

Ready to turn more callers into customers?

Missed connections translate to lost revenue. With Ruby, you have a partner in gaining and retaining customers. Plus, we’re so confident you’ll love our service, we offer a 21 day money-back guarantee*.

*Ruby is delighted to offer a money-back guarantee to first time users of both our virtual receptionist service and our chat service. To cancel your service and obtain a full refund for the canceled service (less any multi-service discount), please notify us of the service you wish to cancel either within 21 days of your purchase of that service or before your usage exceeds 500 receptionist minutes/50 billable chats, as applicable, whichever occurs sooner. Some restrictions may apply.