Three steps to transform your law practice

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From organizational leadership to administrative work, effective practice management is essential to a law firm’s profitability and growth. If you’re an attorney who finds themselves spending too many hours and resources on non-billable tasks, keep reading to discover a simple three-step equation that can transform your practice (or watch the video!). Step 1: Outsource work […]

Step up your search game: the difference between good and great SEO

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Search engine optimization (SEO) is essential to your website’s success. It’s how you ensure your site shows up for the people you want to reach—ideally at the top of search results pages. Sounds simple enough, right?  Unfortunately, in practice, SEO can be anything but straightforward. For one, there are a lot of different variables for […]

The benefits of data analytics in small business marketing

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While data analytics was once simply a “nice to have” advantage that big businesses monopolized, today it’s a universal business essential. Recently, up to 60% of all companies use data and analytics to enhance overall business output. This includes small businesses, which have been increasingly open to embracing analytics. In fact, since 2020, a whopping […]

5 proven ways to get more clicks from your marketing emails

Most small businesses do some sort of email marketing. And most small businesses would like to get better results from their emails. But what does “better results” really mean? Typically, it’s more opens, clicks, and sales. Unfortunately, open rate has never been a super-reliable metric, and it’s getting less reliable all the time. And sales? […]

Virtual law offices: 6 steps to success

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Photo by Gustavo Fring from Pexels If you’re an attorney who has embraced the work-from-home lifestyle, you’re not alone. Many legal professionals have found they’re as efficient (or more) working from home as they would be in a conventional office, while saving significantly on overhead.  And then there are the many benefits and possibilities beyond work. For instance, […]

Content marketing in 2022: ten unconventional trends to consider

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For many businesses, content marketing is the foundation of a successful overall marketing strategy. If you know how to speak to your target audience, offer education about their problems, and position your service or product as a solution, you’ll be a winner and outshine the competition in your niche, every time. But your content marketing […]

Get the story out there: marketing tricks to increase your blog’s audience

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Photo by cottonbro from Pexels Think back to the last post you posted on your blog. You probably spent a few hours writing the text, clicked the “publish” button, maybe shared links to it on social media—and considered the job done. This strategy may have worked in the early days of digital content marketing and primitive search engines. […]

The secret ingredients to boosting your brand and winning customer loyalty

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Photo by Negative Space from Pexels Any successful business relies on two types of loyalty: brand loyalty and customer loyalty. The former deals with brand perception while the latter with consumer spending. When someone identifies with a brand on a personal level, that’s brand loyalty. They patronize your business because they feel you’ll meet their […]

Top 3 legal marketing strategies for 2022

Top 3 legal marketing strategies for 2022: man looks at laptop

Small and medium-sized law firms, with limited resources, depend on their marketing efforts to generate leads. Even if leads are flowing, many firms still struggle to convert enquiries into paying customers. So, with 2022 fast approaching, now is the opportune time to consider the improvements you can make to your law firm’s marketing strategy. What […]

Treading water? Here’s how to attract more law firm leads.

How to attract more law firm leads: smiling woman in professional attire talks on phone while using laptop

Ever feel like you put a ton of effort into generating leads without getting results? It’s a common problem among law firms of all types and sizes. Estate planners struggle. Personal injury lawyers struggle. Huge law firms struggle—and hometown law firms struggle, too. It’s not the most pleasant experience, to put it mildly. A lack […]

What Google’s Core Web Vitals mean for your law firm’s website

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Years ago, a law firm’s website could function as little more than a digital brochure and show up in search results. For better or worse, those days are gone. Now, people expect more—a multimedia experience that is faster, more targeted, more helpful, more connected, and more interactive than ever. And to ensure websites respond to […]

How to use YouTube Live to engage your clients & audience

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With more than 2 billion active users, the power and reach of YouTube are undoubted.  How can you take advantage of the massive audience and get them to engage with your business? Live streaming your content to YouTube is a highly effective way to build and engage with your audience—with the option to move to […]