When people are in crisis, can your business come to the rescue?

Picture this: You’re days into a power crisis, living with no electricity or running water, and your roof starts leaking. A chunk of your ceiling collapses, dumping rubble all over your bed. Then another leak occurs in your bathroom…and another in your kitchen.   It sounds like a nightmare, but not long ago, this exact sequence of events was reality for Lisa Gochman, a resident of Houston, Texas.  “It’s a hot […]

Mindful ad spend and engagement with David Lambert

Is your website ready for customers to visit? We have a short window to tell site visitors what we are about once we get them there. In this last part of our discussion with David Lambert, David reveals the best rule of thumb for thinking about ad spend and how to identify an ad budget. […]

Traditional advertising, modernized with David Lambert

Can paper mailers, radio, and print ads still matter? Absolutely! In this second part of our discussion with David Lambert, Sr. Manager, Growth Marketing at Ruby, we talk about how technology has changed the way we use paper mail and why clients and customers are ready to see you in their snail mail. Catch up […]

How much does an answering service cost?

You’re here because you have a question: How much does an answering service cost?​ Maybe you’re a business owner and you don’t have the time to answer phone calls and other messages on your own. Maybe you’re wondering if an outsourced service would be more cost-effective than adding one or more receptionists to your staff. […]

Introducing Ruby’s new content strategist

Well, hello! Hi there! Greetings, salutations, namaste, shalom, aloha, and howdy! Hope you’re having a good morning, or afternoon, or evening, or late-night blog-reading sesh.   My name’s Matt, and I’m Ruby’s new content strategist. Nice to meet you!  Okay, truth be told, we’ve met before. Or, I should say that if you’re a regular visitor to the Ruby blog, we’re probably already familiar with each […]

2021 tax deduction checklist: 10 expenses small business owners can write off

A loose pile of 1-, 5-, 10-, and 20-dollar bills, photographed by Alexander Schimmeck via Unsplash

‘Tis the season—tax season! Although it may sound like a ton of paperwork (which, to be clear, it is), this time of year also presents tons of savings opportunities for small businesses like yours. I’m talking deductions, AKA write-offs, AKA ways to reduce your taxable income for the tax year 2021. With January in the […]