5 easy ways to make personal connections with your customers.

Reading time:
Making personal connections

How to make connections and make them count.

How many of your clients chose your business because their friend raved about you?

Or perhaps they saw a five-star review online?

Often an underestimated tool, word-of-mouth is still the most effective (and inexpensive) form of marketing for every industry.

As a business owner, you’ve likely experienced the power of the referral, but are you getting as many as you would hope for? What are you doing to give someone an experience worth writing home about?

The secret lies in creating real, meaningful connections with your customers. A quality customer service experience paired with a reliable product/service is a great place to start, but how you make your customers feel is what really drives brand loyalty.

And ultimately, your bottom line.

In taking the time to get to know your customers, you stand to gain valuable insight into what your customers want, and how to best serve them. Plus, work starts to feel a lot less like work when you’re making people happy.

But what exactly does this look like when you’re talking to a customer? How can you get the ball rolling?

Believe it or not, this can all happen pretty organically. We’ve put together five simple, actionable ways you can connect with your customers in a personal, authentic way:

1. Ask how their day is going.

Start small. “How are you?” is a great question, but “How is your day going?” or “How are you enjoying this sunshine?” are more unusual queries and less likely to get knee-jerk responses (“Fine, and you?”). Even if your customer responds generally, use enthusiastic words like “Fantastic” and “Wonderful” and share a little about yourself to spark a conversation.

2. Follow up after your phone call.

A follow-up email after saying goodbye on the phone can add another touch of thoughtfulness to the exchange. Sometimes it can be practical to make personal connections— send a customer a summary of what you discussed or even a simple, “It was great speaking with you!” Each customer experience is a chance to make your mark!

ROI of personal connections.

Discover the power of real, meaningful relationships on your bottom line in our free guide!

GET THE GUIDE

3. Try a compliment!

Who doesn’t love a verbal pick-me-up? A compliment can instantly make you smile and turn your day around. “What a lovely name; my niece is also a Kaden!” or remarking on their order instantly shows you’re paying attention and that you care— a surefire way to make personal connections!

4. Listen.

Listening well is an art form and a rarity in business these days. Let your customers know you care by offering them your full attention. Take note of their tone and, when appropriate, match it. A light-hearted example of this might be if a caller stumbles when giving you their phone number and becomes embarrassed, share a laugh with them: “That’s ok! I get tripped up too sometimes!” Find ways to relate to your customers and you’ll be surprised by how much easier it is to anticipate (and fulfill!) their needs.  

5. Send a notecard.

Whether it’s for a big life event like a birthday or a wedding or is “just because,” a handwritten notecard is an unexpected gesture that harkens back to a time when life was a little less automated and a bit more human. Show your customers you’re thinking about them with a personalized note to add a little wow-factor.

Why make personal connections?

Through space and time and telephone wire, there is always room for meaningful connections. In addition to elevating your brand and earning your customer’s loyalty, you’re also improving moral for you and your team. It’s a win-win for everyone.

Looking for more ways to turn your callers into clients? We’ve put together a free ebook that will help you do just that.

Additional reads you may find interesting...

View All
SEO and branding: star-crossed lovers—an illustration of two people with crowns surrounded by flowers
Small Business Tips

SEO and branding: star-crossed lovers

Title card: Authentic small business marketing with Jamie Adams of Scorpion

Ruby partner feature: Authentic small business marketing with Scorpion

Using chat as a sales tool: hands using laptop
Small Business Tips

4 ways to leverage live chat as a sales tool

How to attract more law firm leads: smiling woman in professional attire talks on phone while using laptop
Legal Practice Tips

Treading water? Here’s how to attract more law firm leads.

Needs-based selling: woman using laptop in well-lit office next to large window.
Small Business Tips

Needs-based selling 101

Closeup image of a business owner texting message from smart phone in cafe
Small Business Tips

Why you should be texting from your business number—and how to get started

Title card: Craig Rashkis, Farwell Rashkis LLP, Ruby customer feature series
Customer Feature

Ruby customer feature: Craig Rashkis, Falwell Rashkis LLP

What you can do to support Hispanic and Latinx-owned businesses

Using virtual receptionists for full-time answering

How to end a phone call: person holding phone
Receptionist Tips

How to end a phone call

Virtual receptionist sitting at desk

Virtual receptionist pricing 101

Professional sitting at desk on computer, working on a law firm's website
Legal Practice Tips

What Google’s Core Web Vitals mean for your law firm’s website

A group of Ruby customers stand together, smiling and talking

Does your business need an answering service?

Screenshot of a YouTube channel's live videos

How to use YouTube Live to engage your clients & audience

Smiling woman standing in a bicycle workshop with a mobile device in her hands
Small Business Tips

3 ways virtual receptionists elevate customer experience (while making your life easier)

Try Ruby Risk Free

Call to talk to a live virtual receptionist and hear why 10,000+ companies Ruby.

Call Ruby Sign Up
Sales Support

Already a Ruby customer?

Let’s get started.

Ready to turn more callers into customers?

Missed connections translate to lost revenue. With Ruby, you have a partner in gaining and retaining customers. Plus, we’re so confident you’ll love our service, we offer a 21 day money-back guarantee*.

*Ruby is delighted to offer a money-back guarantee to first time users of both our virtual receptionist service and our chat service. To cancel your service and obtain a full refund for the canceled service (less any multi-service discount), please notify us of the service you wish to cancel either within 21 days of your purchase of that service or before your usage exceeds 500 receptionist minutes/50 billable chats, as applicable, whichever occurs sooner. Some restrictions may apply.

Legal_Final

The Secret to Successful Law Firms

The inside scoop on Clio’s latest legal trends report.

Phone Thumbnail 2

10 Questions to Ask a Virtual Reception Provider

Ask the right questions and rate virtual reception services with our handy guide and scorecard!