If you’re a small business owner in the United States, you probably understand the value of communicating with your potential and current clients in English. But did you know the U.S. is home to the second-largest Spanish-speaking population in the world? With more than 52 million Spanish-speaking residents, we outnumber Spain—only Mexico exceeds us. In fact, our Spanish-speaking population is expected to grow substantially, with the U.S. Census estimating 138 million Spanish speakers by 2050—the highest in the world. For small businesses striving to grow, communicating in English and Spanish can be a big opportunity to gain customers.
While the majority of Spanish speakers in the U.S. are fluent in English, one third of our Spanish-speaking population is not. In 2013, 12.5 million Spanish-speakers rated their ability to speak English as less than “very well,” and 3.2 million reported they don’t speak English at all. For those who speak English less than “very well,” the flexibility to converse with a business in Spanish brings peace of mind. If you’ve ever traveled to an area where your primary language is spoken infrequently, you know what a relief it can be to find a friendly person who does speak your language.
With more than 50 million Spanish-speakers in the U.S and counting—including more than 15 million who aren’t confident in their English—it stands to reason businesses serving Spanish and English-speaking customers have a competitive advantage, particularly in states with high concentrations of Spanish-speaking residents. But there’s more to securing Spanish-speaking customers than simply speaking and advertising in Spanish. Lasting customers are built on human connection. If you advertise in Spanish, but aren’t able to get to the phone when a Spanish-speaking prospect calls, they’ll likely do what most customers would do: move on to another business.
If you’re interested in winning business from Spanish and English speakers alike, Ruby® Receptionists has exciting news. We’re thrilled to announce we’re now offering our legendary service in Spanish and English to all customers, at no extra cost! Reaching a live person on the phone not only creates that critical connection, it boosts a client’s confidence in your business. Our bilingual receptionists show Spanish-speaking callers you care about their needs from the very first interaction, building trust that is enhanced with every subsequent call we answer. We’re dedicated to creating meaningful personal connections with every caller, making them feel special while making you look good.
Ruby can help you deliver consistently excellent experiences for your Spanish and English-speaking callers. Whether Spanish-speaking callers are commonplace or occasional for your business, we’re ready to deliver a WOW-worthy experience to your callers.