Worksheet: Social media for businesses

Social media can be challenging, particularly when sensitive topics are trending. How do you ensure you communicate honestly and in a timely manner with your customers, followers, and community? What does it take to craft a compelling and hopeful message in the midst of a crisis? How do you determine when it’s best to say something—and when it’s wiser to listen?

To help you find the answers and navigate social media effectively, Ruby teamed up with a few experts to create this resource. Use it to guide your thinking and figure out what you should be posting (or not posting) on your own social platforms.